Dude Id be surprised if a 5th of the money went back into Live or PSN.
Both are an excellent source of revenue for their respective companies and a great way to recoup some money they have both lost on the hardware side of things.
Adding new features costs money yes, but the new feature also opens up a new source of revenue. Netflix/PSN video store for example, you think they make a profit or a loss from that?
Either way, niether of us know for sure but both Sony and MS are here to make money.
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