"Out of all the excitement I forgot to ask one very important question. Is the new store still a web page or is it going to be installed somewhere in the PS3’s system?
Noel Silvia replied on March 31, 2008 at 10:04 am
The new Store will no longer be browser based in the same way the current Store is, making things A LOT faster and smoother; hence the required firmware update.
On the back end, this switch in systems means having to port all of the current code over to the new Store, and, since the new Store is less “texty” and more “visual”, it also means having to create a whole bunch of new art assets just for this Store.
We appreciate everyone understanding that these things take time, and appreciate everyone’s patience. We’re just as excited about the new Store as you are!
Hope this helped to answer your question!" from Sony's Blog
Great news that it's not Browser based anymore. I think it looks great.
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