Why Microsoft is wrong about Digital Downloads
699 days 12 hours ago
| by:
MorganX
While browsing the web I came across a Microsoft Xbox Live! Marketplace advertisement for digital rental of Wil Smith's blockbuster "I am Legend."
This ad is the perfect example of why Microsoft is wrong in it's assertion that it does not need a next gen HD disc format in its game consoles because it has Digital Downloads.
You see I do rent movies I don't want to own from XBox Live! Marketplace as well as purchase TV shows. However, I won't be renting "I am Legend." Why? Because I own it. I've owned it for about a month. Before it became available in low-HD (720p) on Live! Marketplace, I watched the Bluray Disc on my PS3 in True-HD in 1080p. I also watched the alternate version with my preferred ending. One of these days I'll get around to watching the extra content, but for now, I've loaned it out to a friend so her kids can watch it.
This is why Microsoft is wrong about digital downloads. They will augment physical formats, not supplant them. At least not until digital downloads are DRM free and can be copied and played back from alternate sources in with full HD audio and video fidelity.
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