They're a research firm that's done cost analysis on the PS3 in the past. After it launched they determined that the components added up to over $800 per console for Sony. Those costs have obviously come down a lot since then. View

People, this is not a duplicate. Several of you have reported it as such, but it's not the same story as the one simply saying Fox News invited them on to talk. It's a new response from EA, saying in effect "no thanks, we don't want to debate anything with you." View