I bet they did a lot of research into Japanese advirtising, because that box art is very Japanese. The first game didn't do so well in Japan, and it was probably because the first box art didn't really cater towards Japanese Culture(It was virtually the same as the NA one). This one could do significantly better because of the box art.
Personally though, the box art is pretty lame, but again, for Japan I think it should do pretty well.
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