I disagree. His stockholders aren't the one supporting his product. It's not like a car industry where you have multiple vehicles out there. Sure they have multiple games, but they appeal to different audiences. Kotick should be supporting the will of the gamer, the ones that are going to fund the shareholders.
I'm not saying he should support the gamer in terms of dropping the price to zero. I'm saying if he pisses off enough gamers the product doesn't sell, there goes stock prices. I'm willing to guess that each time he says something stupid like this, stock prices drop, not raise.
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