I just bought a Sony Bravia SXRD kds-50a3000 which is 120hz. and it simply blew me away. This is the second hdtv i've bought and its like night and day when watching movies. I've seen plenty of 720p and 1080p tvs and the 120hz really makes a difference.
Everything is so much more fluid and smooth. The images seem to almost pop off the screen and it totally feels like something beyond high definition.
The problem is when I watch a movie on a regular hdtv the image "judder" sticks out like a sore thumb now. This new tv has really spoiled me and has totally evolved my sense of visuals.
To anyone looking to buy a new hdtv, I strongly suggest spending the extra bucks and going for the 120hz. You won't regret it.
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