So what about Sid Meyer? He's got his name all over Civilization covers, Railroads, Alpha Centauri... and who knows Meyer outside the gaming world? Even inside the game world, I mean?
The names in the cover don't mean a thing. The reason why we know Spielberg is because he's been around for a longer time, and he has more media coverage. So whenever he's into a new movie, TV features appear, interviews. He can be seen on popular magazines, because he makes money and he's a man of art and business, whose job as movie director is highly recognized.
Miyamoto is successful, but his triumphs were always made in the shadow of Nintendo who has limited his success. Sure he's known among videogame players, and that's a great crowd in fact.
Spielberg is a movie director, he does revolutionary things: he brought back dinosaurs to life, he blew up a huge shark with a compressed air bottle, he created alien creatures, made bikes fly... he's a wizard, and his feats are recognized. But he's not just a showman: what he did in Schindler's List or Munich was serious, emotional and disturbing in a level videogames CAN'T be. I mean people value the human element, the drama, the tears and the realism. They enjoy seeing the actors play. That's why cinema is respected, because the human element isn't disguised as it is in videogames.
What about Miyamoto? Well he made a pixel plumber jump and eat mushrooms and save the princess - people out there see things this way because videogame is not a medium recognized by older generations like movies are today (may I remind you they weren't always recognized?).
So it's not the covers or the names. It's the perspectives, it's the media coverage and the way media approaches videogames. And, of course, it's the medium itself which is too focused on quick entertainment and light contents: I mean, who'd want to play a dramatic game in the lines of Schindler's List or Amistad? Me and a few at best.
Videogame players - because they're undemanding and simple minded - are always to be blamed for this. They want cars and guns and cheap thrills because they don’t fathom videogames to be anything more than that. So videogames be damned, this medium is rotten from the inside.
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