This article asks a good question.
In my opinion, i think reviews can Help game sales, but it ultimately ends up being marketing, word of mouth and brand recognition that truly pushes titles off the shelves and into gamers' hands.
-Squall
PS: Keep in mind, however, that being able to put up "10/10 -Game Informer" in your add can't hurt! :-p
-Again, Squall
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