Movies are universal, but don't forget, not all movies have a worldwide release date. For example look at Wall-E. It's released in the US but not in most European countries, some of them releasing it in September. This results in many cases, for movies to be out on dvd and blu-ray in the states but currently to be in the theaters in European countries.
So if Sony does not have a region locked video store only for US, this could kill boxoffice numbers for some movies currently playing in European theaters...
So yes as long as not all movies have a worldwide release date in theaters, dvd and blu-ray, then unfortunately it's the only thing that they can do for now
@xhi4
good post, bubbles
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