Who cares how many people it would have fed? The money involved in this equation has zip to do with starving people. The money involved belongs to the companies who earned it, thus can, and should be spent however they want. Obviously you still don't get the full idea.
Do you think MS paid to get their game plastered all over a pontiac? No. Considering these companies have full time attorneys, not retained attorneys, then that doesn't even factor in. Please stick to talking about what you know. I'm not insulting you or calling you stupid, but regarding this field, you are ignorant of the moving parts and players. Please don't continue to spit out incorrect and unconnected theories and points of view.
The Halo 3 game benefited from this exposure. Do you think every gamer spends their free time online researching games? No. It's a new world with casual gamers who need these games put in their faces. You are ONLY looking at it from your point of view. You need to broaden your thinking when you think in marketing terms. You're not appealing to one type of person. You're marketing this game for those in he know and those that may only catch a glimpse of it on another product.
I beg you to do a little research on marketing before you respond again.
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