Then Microsoft will just let Toshiba destroy Xbox 360.
Now that there is only one hi-def format left standing, people will want to buy *the* hi-def DVD (i.e., Blu-ray) player sooner or later.
And guess which particular Blu-ray player will they consider first when they're looking to buy a new player?
If Xbox 360 includes a Blu-ray attachment, then Microsoft can more or less neutralize that advantage in the PS3. Otherwise, some consumers will just skip Xbox 360 simply because they also want a hi-def player (and now there is only ONE format.)
In fact, having the Blu-ray as an attachment instead of a built-in device could probably even help Xbox 360 over PS3, because there are consumers (even those who plan to buy a Blu-ray player) who don't like bundle -- they want options. If Xbox 360 has a Blu-ray attachment, They will think: "Well, I will get the game console now and the Blu-ray player (maybe) next month."
If Xbox 360 has a Blu-ray attachment, then that will give people who want a hi-def player (but not a dead format) a choice. PS3 does not offer that choice (since you HAVE TO get the Blu-ray right away with the PS3.) That can even turn out to be an advantage for 360.
Microsoft needs to get on with the program already, accept the reality, and use it to their advantage.
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