I think having the two formats are actually harming each other. I know a lot of people are holding off until there is one 'clear' winner as they don't want to invest in something which could be useless a year later. I believe there is only a fraction of the people buying HD-DVD/Blu-Ray movies compared to if there was just one certain format. I'm sure it'd help get more movies in HD too with some studio's having to invest in making two products and some choosing not to at all(anyone wondering when LOTR is coming to HD?).
Then you have the matter of all the PS3 owners who have a blu-ray player built in to their system, and of course the Xbox users who might have purchased the HD-DVD add-on. All these people will be hoping their 'side' wins so that their system wont become 'out of date' in any way. Although, the PS3 will still continue to exist as game studio's will always use the space Blu-ray offers. Xbox users with their add-on will end up having to buy as many HD-DVD's are left to make any use out of it.
It's a mess and I wouldn't be surprised if this continues for a long long time and they both stick around. The two companies are too big to let things lye and for that reason I can't see their ever being a 'clear' winner.
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