Think about it. Sony doesn't really need to waste a ton of money on extravagant advertising to revitalize their console and persuade people to buy it.
The games speak for themselves.
After I read OXM (Official Xbox Magazine) feature on Fable 2 (and it's gone gold), the xbox 360 only really has Gears of War 2 as it's Epic flagship exclusive (which makes most PS3 owners without a 360 very veryyy veryyyyy jealous, but wait for the PC version to come out). While the PS3 has WipeoutHD, SOCOM: Confrontation, Motorstorm 2: Pacific Rift, Little Big (freaking) Planet and last but not least RESISTANCE 2 along with a myriad of multiplat games, blu-ray player (which is a major selling point for many people I know), free online (which is another big selling point for some people I know) and the like...
Plus Metal Gear Solid 4 which will still be bought I expect. Ohhh and Bioshock, nearly forgot that.
So yeah, like Microsoft because of Vista's disappointing sales and reception, it has to market the hell out of the 360 but with no millions of dollars spent on Seinfield or Eva Longoria.
Sony has very clearly made a solid, clear, stable and long term plan for the PS3, which they are very good at maintaining, they've been in the business long enough I geuss.
EDIT: HD-DVD cut prices very quickly, too quickly, similarly to the xbox, everyone cried "Omg look at Blu-Ray they aren't reducing their prices at ALL they'll never win now!". I think you get the point.
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After all that, Microsoft seems to love multi-million dollar marketing plans, like Vista, but is it worth it? I think they should redirect that money into acquiring first party studios to battle Sony's maybe ridiculous amount of first and second party studios. More marketing than Halo 3, maybe they are going to market Gears, which would be a very smart move I believe and their marketing I think will have a great impact on the teenage demographic, I seem to see a lot of product placement with the xbox 360 which does give the 360 a more casual, fun and cool persona. It'll be hard for Microsoft to fight Sony's first party titles like Resistance, God of War 3, Killzone 2, Little Big Planet, they need more actual exclusives and price cuts are usually a bad sign so early in a consoles or ANY products life unless they are looking to clear stock, gain more sales because of a number of reasons including slowing sales and growing concern.
My rant for the day is over. Be happy and smile =D
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