It is obvious that games are losing their soul. I'm not saying that most games in the past have been full of soul, but the modern videogame design process is definitely more like craftsmanship than making art.
The so called hardcore games are mostly like sports these days. For example, a shooter is usually considered good by the gaming community only if it has online play with deathmatch, team matches and so forth. They are like pieces of commissioned craftsmanship: a social environment for running around and shooting things.
The high profile single player experiences are mostly very calculated in their design too. It is very rare to see truly innovative design. The reason behind this loss of soul in single player games/game modes is because a lion's share of the development money is used on the multiplayer mode and that which is left over, is ordered by the higher-ups to be very conservative and ordered in it's content. The whole process of game design is like standard factory work these days: you make this sound, you make this image, you make this animation... Again, the emphasis is not on intellectual content, but craftmanship. And the less risks a game studio takes, the more sure it is that the game proves to be commercially succesful, because the gamer audience is very conservative.
Leonardo da Vinci put it nicely: "Where the spirit does not work with the hand, there is no art."
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