The event is invite only, and it seems as if they're only inviting Canadian media. I received my invite about a week ago:
Microsoft Canada is pleased to invite you to attend the exclusive video game event of the year. X’07 presents the most diverse line-up of Xbox 360 and PC titles to date, from the hardcore gamer to the retro arcade fan, there’s something for everyone to enjoy! X’07 will feature the Microsoft Games Studios and top-third party publishers including Electronic Arts, Ubisoft and Activision among others and representatives will be available for questions and exclusive demos and gameplay.
Join Xbox Canada on Tuesday, August 28, 2007 for this invitation-only media event and be among the first to play the most highly anticipated titles slated for release this holiday season.
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