From Engadget on November 1, 2007:
"Still waiting to jump into the high def disc game? Or just wanted another weaker, cheaper player for the last-gen TV you phased out to your rumpus room? Well, whatever your reasons, some (not all!) Wal-Mart locations will be selling Toshiba HD-A2s for $100 -- down from $200 -- this Friday (November 2). Ridiculous, we know. Blu-ray gonna fight back? We hope so, we'd really like to get our hands on one for under $300, and not just by using our hookup that sells gear out of his trunk, you know?"
In additions, Wal-Mart is running a national TV advert and an online promotion for the Toshiba HD-A2 DVD player. Scroll down to see the TV and web promotions (click on the images to go to Wal-Mart's promotional site.)
Updates:
According to alternative sources, Wal-Mart says the Toshiba HD-A2 DVD player (along with other discounted items) will be available at $98.87 - on Friday - while supplies last. It also stresses that not all products will be available in all stores.
Wal-Mart plans to offer more Friday specials during the holiday season.