Sony will launch a TV later in the year that will give programme recommendations based on what you watch, Pocket-lint has learnt.
The new service, currently codenamed "Neon", is expected appear on the company's forthcoming Bravia televisions that haven't even been announced yet.
The new software will be powered by Macrovision's massive database of metadata (that already provides services to companies such as Spotify, Nokia, Sony, Samsung, PlayStation, Sky, and Shazam) and hopes to not only provide relevant suggestions from your electronic programme guide, but also any content that you have stored on different devices connected to the TV.
"Sony will make it possible to access the content on your PS3 via your TV without having to turn the channel over to the PS3", said Bullwinkle, suggesting that a unified system interface would be available on future TV sets coming from Sony.