Are sub-$300 Blu players too far off?
Many analysts think that in order for HD to really catch fire the cost of HD players has to fall to a level that will interest more people. While it can be argued that Toshiba tried to play the price card with HD DVD players, we still think that HD DVD's failure was caused more by poor marketing and a lack of additional studio support than anything else.
Imagine our surprise today when we learned that Wal-Mart, of all places, is now offering the Samsung BD-P1500 Profile 2.0 BD-Live player for a surprising price of US$349. This makes the Samsung BD-P1500 the lowest priced Profile 2.0 BD-Live player being sold right now.
