Toshiba to stop making HD DVD and end format war

"Toshiba Corp is planning to stop production of equipment compatible with the HD DVD format for high-definition video, allowing the competing Blu-Ray camp a free run, public broadcaster NHK reported on Saturday.

Toshiba is expected to suffer losses amounting to tens of billions of yen (hundreds of millions of dollars) to scrap production of HD DVD players and recorders and other steps to exit the business, Japan's NHK said on its website.

No one at Toshiba could be reached for comment".

More in the link.

[Cartesian3D]

Im so sorry for them.. but thanx for their competetion..

it cause faster price drops , but there is allways ONE winner in every format war..

good luck Toshiba. hope to see your Cheap blu-ray recorders very soon .. :)

[mikeslemonade]

And... it turns out this format war is shorter than the VHS vs Betamax war.

[-EvoAnubis-]

I'm just happy they knew when to quit.

[HowarthsNJ]

If you watched television news footage in the 80's and 90's you were watching Betamax. Some local TV news cameras are STILL betamax.

Sony made huge profits from that format. It was the preferred format over VHS for most of latin america.

Just so you know :-)

[pigninja]

Yeah I remember beta max dying. Then going to work with my brother(he worked at BET at the time). And they had betamax tapes basically for all the television production...

[Mu5afir]

I think a lot of the Asian countries used BetaMax and still use it today.

[solidt12]

I studied Pro Audio and Video in the late 90's and all the classes and studios were using Beta Max. That was my first time and only time ever seeing a Beta recorder/player.

[phony force slayer]

I THINK HD DVD WILL BUY SONY AND WIN

[DrPirate]

You feel bad for Toshiba?

Can you imagine how disastrous it would have been if Blu-Ray was declared dead?

It probably would have shut down their whole entertainment division and the PS3 would FLOP, I'm talking sub 5k sales a month or something.

This would have been a disaster to their first and second party developers, who also would have either had to shut down, and close.

All the money any development studio spent on the PS3 would have gone to waste. Think Square-Enix developing the White Engine having to reinvest to make it work on the 360, and thus, they would have had to forfeit millions of sales in Japan.

Blu-Ray being dominant was essential to Sony's strategy, it was necessary for Toshiba to lose.

[fusionboxer]

This small tidbit is in some way or another a positive for the playstation 3 and consumers in general.

Although many consumers won't now rush out to buy a ps3 it's now a great option for those looking for high def audio and video options for their home.

This leads me to believe that Microsoft could have played this a little better as well to put a short bump on the road in ps3's sales. If they would have had Toshiba drag this campaign out a little bit longer whether or not we all knew it was dead the ps3 wouldn't be given the option to come out and say "Our ps3 has the only high def format" to in turn give Sony a potentially huge boost in sales.

But it's possible there might be some bad blood between Toshiba and Microsoft because Toshiba decided to come out with this announcement right after NPD recorded that the ps3 sold more then the 360 (hardware wise) for the first month in the arms race meaning more positive news for those still on the fence.

But no matter how you look at it, this is sad news in general that any format is dying. It's great for us the consumers, but I hate to see companies totally fail and fall out. It happens a lot around my city when small businesses open up and have to shut down and close and it's heartbreaking when you remember how enthusiastic they were prior to the shutdown.

[AdamBombastic]

As I far as I know, Kutaragi was removed in a manner that, in Japanese culture, would have brought him shame. Wasn't he the scapegoat for the delays and cost overruns? Well if blu-ray had not been incorporated in the PS3, things may be very different and blu-ray might not have prevailed. I think either HD-DVD would have won due to lower cost or neither would have. I think Sony owes alot to Kutaragi for being so adamant about including blu-ray in the PS3. It looks like the PS3 is becoming the beast of a multimedia machine that Sony and him had hoped it would be. I think that will become even more apparent in the years to come.

[UnblessedSoul]

LOL R.I.P Hd-dvd I do blu do you ?

[Kaz Hirai]

Serves the IMBECILES right!

MWAH-HA-HA-HA!!!

[phony force slayer]

another war is just about to begin.
thats the blu-ray vs digital download.
over time blu ray will fall. but now im talking 5 years down the line.
watch the disagrees, but it is true. DD will win in the end. mark my words;)

[Percy]

Most of america lies in areas that do not even recieve high speed internet i live in one of the top 5 populated cities in wisconsin and the fastest we can get is a 10 meg connection and the price of that is not very fesible. If something could be done to get internet comparable to other countries connection speeds than maybe then we could have digital distribution but until a large group of people can buy the products its not gonna happen.

[phony force slayer]

its over hear in the uk i got a speed of 4mb. but in 5-10 years time.
thats a differant story

[BrianC6234]

Toshiba really screwed up big Kaz. They should have made a deal with you to have one format. Too pidheaded though. Now they can try making up for it by putting the Cell in everything.

[BrianC6234]

"another war is just about to begin.
thats the blu-ray vs digital download.
over time blu ray will fall. but now im talking 5 years down the line.
watch the disagrees, but it is true. DD will win in the end. mark my words;)"

What a tool. No way will digital downloads win. That's a way for cheapskates to watch movies. People who care about picture and sound quality won't put up with that crap. That's why Blu-ray won this war and why digital downloads will never win. Most consumers won't put up with having to download movies. It's fine for your little 3% of the population but it ends there.

[she00win99]

you said 10 meg is the fastest internet connection you have, in our country it's only 3 meg, so digital downloads for hi def videos is only a fantasy for us....

[kspraydad]

than what Hollywood reporter said 2 days ago...

We should have a way of betting on the true date of capitulation.

[Eamon]

Meh, Toshiba didn't play this game right. Sony did as they included Blu-Ray in PS3s and did more advertising than Toshiba.

Oh well, now at least consumers can finally make the choice of getting one format. I just got a PS3 last week.

but the big question. Will Blu-Ray's success be PS3's downfall or a future greater succeess?

Game developers want to make games on the console with the higher game attachment. But what if there are more PS3s out there than 360s in 2008?

[darkshiz]

I don't know why people disagree with you.
Your post didn't post anything negative so I'll agree.

[gaffyh]

I didn't disagree with you, but Toshiba did nothing wrong in this format war. It was Microsoft's fault, the only way they were going to compete with Blu-Ray, which was included in a Next-Gen console, was to incorporate HD-DVD in a Next-gen console (i.e. Xbox 360). If HD-DVD was included in the 360 from the start, we would have had equal (or more in favour of HD-DVD) backing.

MS didn't trust Toshiba enough...

[TheExecutive]

well for the past 9 weeks the ps3 has had a higher attach rate so...

[Eamon]

TheExecutive: First "3 weeks" doesn't prove anything against a whole year. Secondly, that isn't true. Its just the PS3 has been selling more than the 360 for 3 weeks (I think according to past articles).

Anyway, now its clear for consumers what to get. I want more old movies in Hi-Def now!

Edit: TheExecutive, did you just edit your comment. Anyway, 9 weekes huh. Do you mean game attactchment or sales?

[SeNiLe911]

I don't see how it’s M$ fault. Coming out a year before Sony, HD-DVD and Blu-Ray were still to new at the time, just like HDMI was, so they didn't add it. Sure if they added an HD-DVD drive to the Xbox 360, this format war might have had a different outcome but the attach rate might not have been as good since the price for a 360 with HD-DVD would have been astronomical. They would have flopped since their still new to the game. For Sony, they have a huge user base and been around for years, they took a chance and it worked out for them but it was rocky to say the least but will be reaping the benefits from here on out.

[Sarick]

If MS added HD-DVD people would've been complaining about the $ of the 360 just like the PS3.

This imho would have caused lowerd sales of the 360. MS wanted to strip as many features as they could to promote a lower price point. It allowed them to stay close to the sweet spot while making back some of the lost revenue from add-ons.

MS's nickle and dime tactic was the reason the hd-dvd player wasn't included in the 360. Looks like they cheated themselves.

[gambare]

and there is nothing wrong with it, only time will say what will happen with the future of the PS3 and the BD format, anything will be good for the consumers now. I expect cheaper recorders and blank BD to backup my info.

[TheExecutive]

no i didnt edit my post. 9 weeks= attach rates.

[zane_7849]

I do think it is a bit of both Toshiba and Microsofts fault. Toshiba failed to secure studios (besides the too late Paramount deal), and fought the battle as a price war. The early adopters in this case seemed to be eyeing the longevity of the format over the current price- and that played into Sonys hand.

Microsoft (if they were ever really committed to HD-DVD) should not have rushed the 360 to market. They could have put in Hdmi, and HD-DVD and really had an answer to all the niceties that Sony packed in at launch. Not only that but they could have actually pieced together a system that runs consistently, all the hardware problems have kept me personally away from 360. I had one to early on to play Oblivion, and tried out couple of other games but didn't see much that excited me and started hearing more and more horror stories about the system and sold it. There are a handful of exclusive games I would like to try out now but for the moment my second system is going to be a Wii (PS3 is my first) because I don't trust that Microsoft has fixed the problem. I see too many dead 360's at work to justify a purchase.

[rofldings]

The superior format won? Excellent.

[UnblessedSoul]

Toshiba plans to withdraw from HD-DVD production

Toshiba Corporation has decided to withdraw from next generation high-definition DVD production.

Toshiba has been struggling with its version of the next generation DVD format, as support for Blu-ray technology has spread among US retailers.

Toshiba has been in heated competition with other Japanese electronic giants such as Sony, Panasonic and Hitachi, which produce the high-definition DVD format, Blu-ray.

The Blu-ray format now makes up 90 percent of the Japanese high-definition DVD market after winning last year's price war for DVD recorders and players.

Toshiba faced even more difficulty when the major movie studio, Warner Brothers Entertainment, announced that it planned to use only the Blu-ray format for its movie software.

The company said it will continue to sell HD-DVD products for a while but will stop further development of HD DVD. Meanwhile, it said its DVD factories in Aomori Prefecture, northern Japan, would be closed.

Market observers said that Toshiba could suffer a loss of hundreds of millions of US dollars.

[Bolts]

HDDVD never had a chance in hell. Its about time they close shop and move on.

[darkshiz]

Sad to see anyone or anything die but this must happen.

Where's HD DVD at I'm going to tell him good riddance.

[eagle21]

At least photoshop some flowers around it next time..lol

[gamesblow]

Toshiba will be just fine... Sony's got them making diodes in that big manufacturing company Toshiba bought, so... "as I predicted long ago when that 1st took place" Toshiba was just trying to recoup lost revenue... They've been blu-ray since they started making the cell diode.

Deal with it.

[cloud360-13th_acount]

GOOD NEWS

[scoobs]

Finally....so sick of this bullshit war.

[killer_trap]

actually now i'm feeling sorry for them. i wanted blu-ray to win but i didn't really think what would happen if it did. i hope toshiba bounces back and keep making excellent laptops. it's a great company with many high quality products. in fact now that i think of it HD-DVD wasn't so bad, it just had a really strong competition.

i thought 2008 was sony's year but i didn't think it'll take them a month and 2 weeks to end the format war. well it was fun while it lasted and it's a good thing i didn't buy and HD-DVD player.

[Neo-Delta]

I'm with you on that one. It's about time though, people who have yet to buy a hi-def player were too confused as to which format to buy. That would have really caused a lot of damage for growth within the hi-def disc market itself. It's really going to be tough to beat DVD now. If anything can do it though...it's Blu-Ray.

[-EvoAnubis-]

The Witch is dead........

[Andronix]

Its a shame Toshiba couldnt cut a deal with Sony before they released their next-gen formats. But business is business. The question is will Blu-ray become a bona-fide new standard before Christmas?

This will definitely help the PlayStation 3 install base, but will Microsoft produce a Blu-ray drive to stop a surge in PS3 sales?

You decide.

[gamesblow]

Easily... I say June to July is when you're going to see HD-dvd terribly eradicated from store shelves. You'll know Blu-ray is the successor to DVD. That doesn't mean the DVd is going away anytime soon... VHS stuck around nearly 5 years after the release of the 1st dvd.

Blu-ray will see huge drops in price and by Christmas time I predict 199.99 blu-ray players are seen on store shelves regularly. 250.00 max.

[Mercutio]

Ps3 camp won!

[XBOX 360]

WHAT WILL BECOME OF THOUSANDS OF MY RETARDED OWNERS THAT BOUGHT INTO MY CRAPPY HD-DVDud ADDON? :(

[J@D]

Hilarious but sad.

[ambientFLIER]

They will keep watching many movies that were already released on HD-DVD. Anyway, aren't there a little too many joke accounts to get a rise out of others on here?

[BrianC6234]

I'd say those idiots are screwed. Bwahaha. But maybe they can buy a Blu-ray add-on from Microsoft for $250.

[spandexxking]

i know exactly what you mean, its getting quite sad now

[Sev]

Blu-Ray has won. Thank you PS3.

I am very glad that I have been supporting both since Q4 06.

I even own stock in Blu-Ray. This is a huge win for me considering that, and all of my Blu-Ray movies

[shaggyjb]

Hi, we would all be very happy about your success except for the fact that we don't give a damn about you. Thanks for sharing though.

[Eamon]

lol shaggyjb, I agree.

It's also funny how people are proud of giving money to mega giant businesses. You are making them richer while you are losing money.

I buy consoles for entertainment. Not to support the company, dumbass.

[Sev]

Why cant I express my happiness?
Why cant I enjoy this victory?

I am not losing money at all. I have made profit off of my stock purchase, and its basically paid for all of the Blu-Ray movies I have bought so far.

@ Eamon, I can see why you arent happy, and are jealous. I guess you dont consider having a Halo avatar supporting your console choice.

While you guys may not care. I certainly do. You dont rain on people parade. That is just selfish and ignorant.

[AdamBombastic]

Blu-Ray is not a company doofus. You can't buy stock in Blu-Ray. So you own stock in every company that comprises the Blu-Ray consortium?

http://www.blu-raydisc.com/...

[HD DVD]

I'm officially a failure!

[Rims]

You can have plastic surgery to become Blu-ray.

[gta_cb]

lol!

[Bathyj]

We can rebuild you. We have the technology. We can make you better, stronger, faster. More popular with consumers and movie studios.

[DrPirate]

:(

don't die... we'll miss your brand of humour.

[Xakep]

It's only temporary. ..Never gonna give you up, never gonna let you down, never gonna run around and desert you.

[Bathyj]

Dude, Rick Astley was temporary.

HDDVD dying is forever.

[psnDevistator356]

You should of seen the success of sony along time ago. Hey I still like toshiba I have this awesome 50 inch. plasma from you guys.

[Euphrate]

Hd-DvD Join me, the last MAD polar bear and we will Take revenge upon these humans!

lol j/k

Sad to see HDDvD disappear, I rather liked the choice factor in both formats, it was the fanboys that made it what it was not, a war.

[Skerj]

Where's Rob Enderle at now!?

[tk]

Well... Rob was right all along if you look at the careful selection of his statements:
_____________________________ ________
"I think the fat lady just sang," said Rob Enderle, principal analyst with Enderle Group in San Jose. "This gives Blu-ray a decisive lead. The question now is whether it is too little too late."

Enderle said consumers might have moved on to digital downloads to get movies rather than wait to buy them on next-generation DVDs. The next big chance to sell high-definition movie players won't be until next Christmas, he said. "By then, it may all be moot."
_____________________________ ________

So now Rob agrees that HD-DVD has lost... but hey - all is not lost... since digital downloads will kill it this and next holiday season...

This guy is a real clown. He is one of the reasons why I don't take what "analysts" say seriously. This muppet is like a MS marketing company thinly disguised as an "analyst".

[TruthBTold]

pack up and go home, the battle is won, drinks on me.

[Euphrate]

But this is truly something to celebrate.

[TruthBTold]

Indeed it is. We can all just look back and remember how this war started and ended and how we took part in it. Glad I chose to be Blu

[TruthBTold]

the phantom is probably hugging his HDDVD trying to give it CPR. Give up, let it be, burry it cause its starting to smell like a dead corpse.

[Bathyj]

I still want to hear some official word from Toshiba so I can start telling random people in electronic stores, "dont buy that, dont you know they've been discontinued?"

[akaFullMetal]

haha me too

[TruthBTold]

Now people that chose bluray will feel proud and have their heads up every time they are in the bluray section. I wonder if you will still see people in the HDDVD section, how will they feel? I should go and buy a movie today at Best Buy, I have some money from my rewards so I ll pick up a good movie. I was saving it for a game but Ill use it today to celebrate this special ocassion.

[Bathyj]

One of my locals has a buy 2 get 1 free. Thats how I've getting most of my movies if not eBay. Think I'll buy 6 get 3 free today.

[Scottama]

Oh, that'll be fun :D

[jaaz]

Quick someone make a gif of that scene in Highlander where the big bad-ass dude (Blue-Ray) cuts off the head of Sean Connery (HD-DVD) with this big-ass sword.

[Mercutio]

Fun factor maximized

[Salvadore]

Spread the word people!!

[J@D]

The war is finally over... Now, I can't wait for my Transformer on BluRay next year ^__^

[IzKyD1331]

haha, i guess this is the FINAL blow to HD DVD, PS3 sales will boost (even more than now) due to this (since now theres only really one choice for and HD player, people now have to choose between a regular blu-ray player, or a future proof one that happens to be an awesome gaming console)

[Mu5afir]

Microsoft to stop making faulty hardware, and exit the console war.

[she00win99]

i hope not, if they do that, the next ps3 pride drop will 10 years after...

[Mu5afir]

With Blu-Rays victory, what happens to the HD-DVD addon for the Xbox 360? It's going to be interesting to see, what consumers will do. And if a Blu-Ray addon comes out, doesn't Microsoft shoot it self on the foot? I doubt the consumer who bought a HD-DVD addon from them, would want to make a second purchase with them.

The future seems pretty interesting, keep in mind Microsoft was a HD-DVD partner.

[pwnsause]

it turns to a blu-ray add on or Microsoft wont make one at all.

[pwnsause]

and somehow I got another Disagree, possibly from some HD-DVD/MS fanboy. Facts are facts, got it?

[Venomous_1]

now give the old players and discs away so we can smash em for fun.

[guerojose]

In response to this story, Toshiba has released the following statement:

"We are disappointed in Toshiba's decision to cease support of the HD-DVD format. We maintain our position that HD-DVD represents a significant value proposition for the consumer, and look forward to continued cooperation with our remaining partners. Despite the Toshiba announcement, we at Toshiba remain fully committed to the HD-DVD format."

[MaximusPrime]

well well well

This will stop all the confusions for customers.

Bluray is now the main HD format.

[gamesblow]

Live and learn... Don't mother pluck with Sony or you'll get burned!!!

[eagle21]

Well, don't mess with the over 140 brands that make up the Blu-ray Disc Association (BDA), but we know who's boss hog...LOL..Congrats Sony, the BDA, and all the supporters (little ole' me) since day one!!!

[TwissT]

Transformers in BLU-RAY!!!! WOOT

[IzKyD1331]

lol, now all we have to wait for is paramount and dreamworks to come to blu-ray (shouldnt be long)

[NitrogenB]

that movie will OWN on Blu-Ray.

[kingofps3]

At last, its game over HD-DVD.

[Dudeson42]

Across The Universe, playing in blu-ray on my PS3 looks FANTASTIC on my TOSHIBA 42" 1080p LCD =)

I'm all set!!!

[Schmitty07]

Now everyone can shutup about the HDDVD vs. Blu-Ray

[Whoooop]

Whatever happened to cdzie1???? or to whoever created a second, third or forth account with that name???

You guys remember him??? polluting every HDDVD/Bluray thread with BS and denial??

sad days for him I guess...

[NitrogenB]

consider that camel's back BROKEN!! I feel bad for whoever invested in that, sucks to be them.

[NitrogenB]

SONY is a genius for putting a Blu-Ray player in every PS3. They are also a genius for putting a HDD standard in every system. I happen to like 360 as well, but SONY knows how to make systems. That's what they do best.

This makes it easier on developers, because they don't have to think about how some of the systems might have the Blu-Ray player, and some might not. Or, "What do we do since they all don't have HDD's?" Which in turn, gives us better games....theoretically. :)

[BubblesDAVERAGE]

This is a major victory for Sony and the Ps3. The Ps2 was one of the best selling dvd players out there and you guys think the ps3 wont do the same and yes they will buy games because they go together like bread and water...i mean just look at us gamers we like movies but not movie games lol aint that ironic

[NitrogenB]

Consider that camels back BROKEN!!!

I do feel sorry for whoever invested in a player or movies though....that's giotta suck.

[ambientFLIER]

Yeah, that sucks that all the current movies will suddenly stop working!!!

[Wolfgang187]

not as if there was ever much doubt who the winner would be. the day the ps3 launched was the day hd-dvd's deathwatch began.

[whoelse]

This will please Sony! :)

And me. Finally Toshiba has seen the future... and the future is blu.

[eagle21]

Peace!

[Kirstenlottesovs]

woohooo, this just made my day!
Guess we'll be seeing Transformers on blu-ray anytime now.

[eagle21]

See ya! My sincere respect. lol

[Xemnas]

SO.... what do we do now?

[jinn]

y do we need a war in the movie platform too?

[Doctor Strange]

Thank God. Now everyone can effectively push one format forward. How wonder how this will impact gaming though.

[MadMax]

The HD add on becomes a collectors item within the next few years. I will hang on to mine and perhaps sell it later on, look at laserdiscs, ive seen quite many of those going for $50 to $100 a disc. Itll pay for us consumers in the long run so thanks. If some of you Sonyfanboys were smart you would go out and get one before they are all gone.Someone out there smart enough has prolly already bought a grip of HD add ons and is planing on hanging on to them for awhile before selling them for a grip of money. I will keep mine for the simple fact that batman begins and king kong are only on HD and im gonna be smart about this. Look at old school game add ons and accessories, cash!

[pwnsause]

sorry we dont buy dead formats, been there done that.

[xplosneer]

I hope they pull through the loss there. They are great for other products, and they make good laptops too.

[MadMax]

Yea, by the looks of your gay @ss avatar we know where your brains are at!lol, loser

[pwnsause]

its ok HD-DVD user http://riphdvd.ytmnd.com/ , your heart will still go on forever. you just fell for the trap, just like how Hip-Hop Died.

[xplosneer]

Both of you >>>

[welsh_rocker]

I'm Glad Toshiba pulled out of the Format War Gracefully it Was Painful to watch them losing Support all the Time Lets Hope They Make some decent Blu-Ray Players now.

[cosmos]

the format war is over, it went in BD's favor and thats all there is to it. So everybody stop arguing about it and move on. If you own Blu-ray then hooray for the blu team; if your on the Red team then you'll have a great time picking up titles for incredibly cheap until you switch teams. In the meantime let's all take a breath and play some great games that are on all systems.

[ChanDangle]

I feel bad for the people who got HD DVD players for Xmas. Where are the backers now? Congrats Blu Ray!

[jeanm3306]

it sucks for those people who brought a 360 hd-dvd. now join the bandwagon and buy a ps3.

[Lionsguard]

Now is the time to start buying HD-DVD they're gonna be all rare collectible artifacts in a few years!

[MadMax]

Thats what ive been telling people, but you got alot of brainwashed children who dont know any better like PWNSAUSE. They just dont get it, buy a bunch of HD addons they will be rare collectibles soon.

[byaaface]

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHA HAHAHAHAHAHAHAhahahahahahahaha h ahhahahaha
HAHAHAHahahahahaAHAHAHAHAHaha hahahahaha!!!!!!!!!!!!! eat it all you xbox owners who were stupid enough to by a Hd player and everyone who just got a HD player!!!!! HAHAHAHAHAHAHAHAHAHAHAHAHAHAha hahahahahahahahaha! XD HAHAHAHAHAHahahahahahahahaHAHA HAhaha!!!!!
Man this is just too great!!! Hahahahahahahahahahahahahahaha hahahaha!!!

[HarryEtTubMan]

lmao looks at the jealous bots..... um um uhhhh Digital download will win... becuase no one wants physical media. LMAO BOTS. I dont think Sony, Disney and every other country in the buisness in the world invested in Blu Ray... because (omg) they are so scared of BIG BAD Microsft and how they overule the millions and millions and millions that will choose Blu Ray.

LOL YOU LOSE BOTS. ITS GAME OVER NOW.

[JokerSGS]

I still don't understand how people tried to argue that HD-DVD was going to last year. When it comes to HD people always pick the best because of the prices. If you already have the best setup with your TV and Surround sound, why would you choose an inferior format. It would just be a disgrace to both you and your excellent setup. It's like running your PS3 on an 1080p HDTV and using component cables or using cheap gas in your Benz.

[hadouken007]

u may collect your hd dvd's and give them a diginified burial.

[Sony Sniper]

Sony Sniper and his division of men saw this coming. General Kaz assured us of the win. It seems the war is finally over.

[airdos]

Good, so it is done. Now we can concentrate on what is important, games.

I see many people claiming Blu ray the victor of the war, but in the end it was simply a battle. Do we really have to buy all our family Guy's on blu ray again? Or my complet Seinfeld colection? no. Now, Blu Ray is the mainstream HD disc format. But it took DvD 10 years to finally take over the VHS market and now DVD is a very strong market.

So now can we concentrate on games and stop acting like morons over formats?

[Rybnik]

Yes, we can stop with the BS format non-sense. This is big for Sony too though. They now have 100% legitimacy in saying PS3 plays the next-gen HD format movies as well as games. It is now true, just as it was when Sony said the same of PS2...I am not saying this will impact 360, but this is a HUGE boost for PS3, and probably its future potential for install base in North America and the rest of the world.

[quiddd]

That is not to say that it wasn't a huge risk for Sony.

Now that Blu is the clear-cut winner(or will be shortly) now does this show legitimacy for the format in the movie/hi-def industry but it also shows that Blu is a legitimate medium to put games on.

In my opinion, M$ only option is to go Blu in the future. Games will only get bigger in scale from now on(Lost Odyssey is four discs).

There was an article not long ago about M$ talking about Blu-Ray this whole time. Seems to me that downloading movies isn't growing as fast as they like.

Then M$ can just go with that other disc medium that stores more(theoretically). How much would that make the new console.

[ROCCOZILLA]

can we all just leave hd dvd to rest next to betamax.its over,R.I.P.,BLU RAY=FUTURE!WATCH B3YOND,PLAY B3YOND 4 LIFE

[kobonline]

I haven't bought any HDDVD or BLURAY yet.
This stuff seems way to overrated at this point in time.

Maybe in 2 years when all of this crap is cheap enough to buy.

[HD-DVD]

Why didnt Toshiba just wear a condom before making me :(

[Amp]

lol- your the best comic relief on site-bubbles

[LeonSKennedy4Life]

They'll just gain it all back making Blu-ray players though...they're known for good quality.

Hopefully, they can mend their relationship with Sony.

There are only four companies you don't want to tick off: Microsoft, Sony, McDonald's, and Walmart.

[psnDevistator356]

THE WAR IS OVER! THE WAR IS OVER! EVERYBODY MAN, WOMAN, CHILD THE WAR IS OVER! AS YOU GROW OLDER TELL YOUR KIDS THAT YOU EXPERIENCED THIS HISTORIC DAY!

[RAM MAGNUMS]

Blu-ray just chopped the head of hd-dvd. Now full focus will be on software and in game features on a ps3. Prepare for the crossover xbox gamers as you realize how much you hate your xbox system and and its incompetance and lag. Microsoft lets you down as soon as you get hardware malfuntion. Dont wait for a newer version of the same broken system. Support sony and play beyond. Xbox has peaked its all last gen from here people. RAM MAGNUMS HAS SPOKEN...