Ahead of Activision's financial results next week, Janco Partners analyst Mike Hickey has commended short-term revenue prospects, but commented that "emerging competition for some of [Activision's] core franchises, including Guitar Hero and Tony Hawk", may prove damaging for the company's long-term growth.
Hickey stated for the short-term company prospects, "We expect key fiscal Q208 and 2H08 game sales will come from Spiderman 3, Shrek 3, Transformers, Guitar Hero, Tony Hawk, Call of Duty 4 and Enemy Territory: Quake Wars. The Company's fiscal '08 game pipeline is exceedingly strong, and will likely generate record fiscal '08 operating performance."