Ubisoft's Xbox Live-like community toolset, UPlay, is set to launch next week alongside priority release Assassin's Creed II, according to the publisher's CEO Yves Guillemot.
The system, first announced at E3 this year, will encourage gamers to play Ubisoft titles, as the more they play, the more rewards they'll be in-line for.
"We are creating the equivalent of an Xbox Live system, but for Ubisoft games, where when you play you will be able to have a kind of mileage system - that you have for planes or hotels," he explained.