For a very long time now, fans have expressed their distaste and disconcern for the NBA Live franchise. Everyone will have their own opinion as to when the series started falling off, with some even going to the extremes of saying it was never good to begin with. Whatever side of the ball you're on, you'll probably be interested to know that EA Producer Sean O'Brien shares your pain. It's rare for any developer to flatout admit that their games haven't been good, but conversely, it's rare for a developer to say they won't improve, either.
