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Uncharted: SCE UK To Spend £1 Million On Promoting Drake's Fortune

SCE UK to spend £1 million on Uncharted: Drake's Fortune; Vital title to spearhead Christmas PS3 push.
Sony is preparing its fourth million-pound spend on a PlayStation 3 game this year, MCV understands.

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mcvuk.com

Anego Montoya FTMFW - contributor
Published: 781 days 20 hours ago | News | PlayStation 3 | Industry News

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Showing: 1 - 21 of 21 Comments

1 lynx1halo | 781 days 20 hours ago - User only got 1 bubble - Show

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resistance100 - 781 days 19 hours ago

2 -

'We’ve recorded all of the footage for our Uncharted ad directly from a PlayStation 3 console, which we’re very proud of'

Looks like it will be all ingame footage aswell, which is always a bonus. ^_^

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Kylen08 - 781 days 19 hours ago

3 -

This game is gonna be awesome, when someone sees the commercial please link it to your comment:)

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DrPirate - 781 days 19 hours ago

3.1 -

I second this motion. Their commercials and marketing in general have greatly improved (especially for the U.S. and NA) especially considering the big BS their "This is Living" and "White Room" ads were. That new swiss army knife ad and game montage commercial actually make the system look desirable.

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Ares84 - 781 days 19 hours ago

4 - This game will be very very big!!

Many people don't relize but this could be to the PS3 as Crash Bandicoot was to the PS1.

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DrPirate - 781 days 19 hours ago

4.1 -

More importantly, in can be the first big action game people are looking forward to.

Last November, Gears of War sold alot of 360's, Sony is hoping to achieve a similar effect with advertising Uncharted and pushing the rest of their Q3-Q4 lineup. Brand Awareness is what they have to go for to successful market the PS3, and the new price doesn't hurt at all either. "Starting at 399" sound a hell of a lot better than 600 bucks.

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resistance100 - 781 days 19 hours ago

5 -

Just a point, they've said they spent 1million on R&C adverts however i'm yet to see one over here in the UK, saying that, its not out here until friday so maybe we will see some then

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Leg-End - 781 days 19 hours ago

5.1 -

the person from sony said the ads will start on the 16 november - or something like that - i remember it being around a week after the games release date (9 nov)

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Anego Montoya FTMFW - 781 days 19 hours ago

6 - Sony is stepping up to the plate.

Now is the time when big ADVERTISING will come into effect.

the RATCHET commercial is amazing.

it makes me want the game, and i OWN IT.

i can`t wait for UNCHARTED.

Sony is creating some serious pieces of ART.

and the world is taking notice.

the next couple of months will be interesting.

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IdontTakeSides - 781 days 19 hours ago

7 -

Finally Sony..this is what they should have been doing since day one...haha can you imaging what they'll do for Killzone 2..LOL..this game is by far the best exclusive the PS3 will have this holiday

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dhammalama - 781 days 19 hours ago

8 - I agree that this is likely .. .

to be the best Sony exclusive of the holiday. It's looking awesome.
...
on another note

Take a look at these screen-caps of the RELEASE DATES up until DMC4 comes out.

They're small, but it's more of a graphical comparison.
here's US UK and JPN

If you want to read it go here:
http://xbox360.ign.com/inde...
http://ps3.ign.com/index/re...

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dhammalama - 781 days 19 hours ago

8.1 - HERES AU

all of these go from now until dec,
except japan, which goes to january for the release of DMC4

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mighty_douche - 781 days 19 hours ago

9 - GREAT NEWS....

sony invested millions in the machine and im yet to see some decend ads for it. this is a new IP so showing it off is the only way to get people interested in it, remember not many people follow games as closely as us!

all footage taken from a ps3 to! thats great, i hate CGI trailers, generally if the whole trailer is cut-scenes normally theres a reason for that, eg, actual games a let down!

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xaphanze - 781 days 19 hours ago

10 -

I wonder how ps3 will sell in the coming months :D.

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eagle21 - 781 days 19 hours ago

11 - they are just getting started

c'mon this is sony. They will never stop bringing the goods...never. They have won my trust. Uncharted is butter baby.

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xaphanze - 781 days 19 hours ago

12 -

this month for me : COD 4,Uncharted, and assassin's creed.

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13 mesh1 | 781 days 18 hours ago - User only got 1 bubble - Show

14 HarryEtTubMan | 781 days 18 hours ago - User only got 1 bubble - Show

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stuntman_mike - 781 days 17 hours ago

15 -

yeah hope they make some good adds, i especially like the trailer they released recentley on us psn its very atmospheric and sets the tone well.

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mightydog01 - 781 days 16 hours ago

16 -

I think sony going to have a good xmas and on into next year with more big hitters plus ps3 price afordable..The gloves are off trains ready to roll....Good times ahead for us gamers

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jay3 - 781 days 16 hours ago

17 -

I'm gonna get this game ASAP, but the only thing I have to say is that this game seems to be carrying a lot more weight for the PS3 than originally intended, I agree it's going to be great, but the lack of PS3 games at the moment has really pushed this game into the spotlight which i don't think was wanted...

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