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EA Sneak In-Game Advertising Into Fight Night 4

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Fans of Fight Night Round 4 have found today that EA has sneaked in some fairly invasive in-game advertising into the game a week after it's release.
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ps3center.net
gaffyh - contributor
Published: 130 days 3 hours ago | News | PlayStation 3 | Xbox 360 | Wii
 
 

Showing: 1 - 25 of 25 Comments
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Newmanator - 130 days 4 hours ago
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1 -
grr this aggravates me, crafty b@stards.
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IrishRepublicanArmy - 130 days 2 hours ago
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1.1 - there are vodafone ads in home
for the ea sports golf space and kart space. i dont mind them in home as all they do is ad a little colour to the place and show that people are taking home seriously!!
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FamilyGuy - 130 days ago
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1.2 - That's funny
I wonder if these ads are in the game period or only when you play online? I ask because if they're only while online then they are probably update-able, like once that movie gets old a new ad will takes it's place. it's be weird to put the game in two years from now and see a really old movie ad...

EA said they were going to do stuff like this a while back though, didn't think it would be so in-your-face/invasive though.
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Mindboggle - 129 days 10 hours ago
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1.3 -
Hey who used my picture without asking !!! Thats not nice...lol
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wbouler - 130 days 4 hours ago
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2 - whats wrong with in-game advertising
this is my first post so don't judge but whats wrong with in-game advertising
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poindat - 130 days ago
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2.1 -
There's nothing wrong if it is done realistically, i.e. billboards in Burnout Paradise.

Now I haven't played Fight Night, but from the looks of it, this is just ads plastered on the screen. Not good.
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ChampIDC - 130 days ago
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2.2 -
One of the best things in Mercenaries 2 was destroying in-game billboard ads. They were both unintrusive and destructible!
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Steven Colbert - 130 days 4 hours ago
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3 -
So? EA has done that with all of their games.Nothing illegal with that
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kissmeimgreek - 130 days ago
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3.1 -
yes but they havent plastered a giant DVD cover on the bottom of the ring or random pics of avertisement on either side of the screen
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FLOWCity - 130 days ago
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4 - Just noticed these fat ads on the side of the site..
Chick has nice boobs
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GiantEnemyCrab - 130 days ago
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5 -
Ad's don't bother me too much when they are implemented properly but this is just over the top. EA you have no shame.
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Pandamobile - 129 days 23 hours ago
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5.1 -
Advertising in sports games is fine with me. As long as it doesn't seem too out of place.

Now, when I see a The Taking of Pelham 123 advert in my Battlefield 2142, that's just stupid.
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Darkspade - 129 days 23 hours ago
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6 -
So what like it hurts anyone, I hate EA for there ways more then anyone, but in game ads, don't mess with me, If i'm playing you online I hope your looking at the Ads so you get Knock out
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karlowma - 129 days 23 hours ago
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7 -
The important thing to me is context. EA's NHL series has ads on the boards (and yes, they are updated periodically). Burnout has billboard ads. Battlefield: BC has ads too; I remember seeing a well placed Dark Knight poster on one of the maps. Blatant placement (a la Killer Tomatoes) such as DVD jewel boxes plastered on the screen with no context or relationship to the game whatsoever is stepping over my line. EA disgusts at every turn.
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FragMnTagM - 129 days 22 hours ago
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7.1 - What you said!
+Bubble.
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dktxx2 - 129 days 22 hours ago
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8 -
I;m all for in game advertising, as long as it doesn't go overboard. but thats a load of sh!t.
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Dawg743 - 129 days 22 hours ago
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9 - where is the discount to the consumers?
My problem is they are getting paid big bucks for those adds but still charge us $60 for the game. That is just wrong! Burger King gave a lot of money to be in Fight Night 3 and that game was no cheaper than any other new game that had no such adds.
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FragMnTagM - 129 days 21 hours ago
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10 - Not buying this now.
Hope they take the ads out, or DO THEM CORRECTLY, or I am not buying this game anymore.
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donscrillinger - 129 days 21 hours ago
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11 - wow
how bout sneaking the face buttons config in the game ..how bout that
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Phatjabba - 129 days 17 hours ago
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12 - In your face
I dont mind in game ads but the way they implement it in Fight Night is way to intrusive. You get ads on the loading screen, all around the game environment (ring mat, walls), and even on the resting screen.

The ads also look very poor and look like web banners ads - they didnt even bother trying to blend it in with the environment.
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na2ru1 - 129 days 15 hours ago
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13 - Meh
Didn't bother me.
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Brixxer600 - 129 days 14 hours ago
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14 -
Don't see what all the fuss is about , i thought that the advertising on walls etc around the arena made it feel more authentic and is not intrusive at all.
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mistajeff - 129 days 14 hours ago
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15 -
Wow, that's annoying. If I see advertising plastered everywhere I'd like to think that I'm getting something out of it, like a game that doesn't cost a whole $60.
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bpmurr - 129 days 10 hours ago
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16 - Wow
I have no problem with in game ads done right. The ads placed in realistic locations like in real life. This kind of stuff where it's plastered everywhere is just wrong. If they want to do this in your face stuff sell the game for half price as an ad supported version.
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Tempata - 129 days 10 hours ago
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17 - Only in TV Fights...
I only saw ads when i did PPV Friday Night etc fights..when its just a BS throw away fight i never see ads...its not like they are on the loading screen or in the ring when you are boxing in gym, I have not even seen them when i I pick the fight now option. Only in Legacy during important fights
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