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Resistance 2 Advertising Takes Over Dublin Newspapers

Kotaku: Sony scares the living shit out the nice folks in Dublin. Ireland today, will full page advertisements for Resistance 2 masquerading as front page stories declaring "America Under Attack!"

Kotakuite Cyruss sends us full scans of the four-page wrap-around that lovingly embraced the actual free Dublin morning papers Metro and Herald AM. Stories range from the front-page spectacular to a scientific analysis of the Chimera and a letter from the President of the United States to the American people, urging them to band together against the Chimera threat.

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kotaku.com

Alternative Sources:

Resistance 2 Advertising Ta... - beefjack.com | By: mrwiggles

AngelicNewThird - contributor
Published: 390 days 22 hours ago | News | PlayStation 3 | Gaming

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Nitrowolf2 - 390 days 23 hours ago

1 -

lol i want it

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chasuk08 - 390 days 22 hours ago

1.1 -

Same. I hope this version of the metro comes to other parts ok the UK. Actually does anyone know if this was just Dublin ??? Or was it everywhere ?

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prunchess - 390 days 22 hours ago

1.2 - It was given away for free!!!!

Picked mine up today in Starbucks, Harcourt Street, Dublin today.

I really want this game but I'll have to wait until payday next week.

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psnSkareFace - 390 days 21 hours ago

1.3 - chasuk08

dublin is not in the uk its in ireland!!!

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Bathyj - 390 days 20 hours ago

1.4 -

Thats brilliant.

Orsen would be proud.

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Austin_SJ - 390 days 7 hours ago

1.5 -

Who said directly Ireland was in the UK? He meant that the metro came out in the UK as well, which it does. No need to do the typical "Don't confuse us with our neighbour thing" it's an easy mistake to make.

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BrunoM - 390 days 23 hours ago

2 -

HAAHAH GOT TO LOVE IT lOL>.....

ok thats just funny lol....

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ps3king - 390 days 15 hours ago

2.1 - IT AWESOME

A full front page advertisement on newspapers about the R2.

Mini-Billboards for Little Big Planet.

The Unleash the PS3 commercial is also another HIT.

These are the things that turn heads and Sony's got some creative ideas to market these things.

I'm just happy that there are no more "PSP/Playstation" graffiti tags. What a horrible idea. It made Sony look so geeky trying to be urban and what not. You win notoriety through graffiti by not one, but many un-permissioned walls in heavily populated visible areas. PSP tagged on a Beverley hills high-rise looked pathetic.

I'm glad they got to their senses.

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PirateThom - 390 days 22 hours ago

3 -

Now that's advertising!

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Danja - 390 days 21 hours ago

3.1 -

I agree...very brilliant one at that.....

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KnaveX - 390 days 22 hours ago

4 -

hey thats not funny my uncle balzac teebagch called home crying and screaming "oh my nephew did the aliens hurt you? that is a very very bad!"

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chasuk08 - 390 days 22 hours ago

4.1 -

It was gunna happen to someone

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fopums - 390 days 22 hours ago

4.2 -

I see wut u did thar....

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KnaveX - 390 days 20 hours ago

4.3 -

im glad someone did 0_0

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BrianC6234 - 390 days 20 hours ago

4.4 -

Are you joking? Newspaper is so old fashioned when it comes to breaking news stories. You'd have to live on an island with no connection to the outside world to believe it.

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DevilsJoker - 390 days 4 hours ago

4.5 -

Spoiler: His uncles name is Ballsack Teabag.

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ThatCanadianguy420 - 390 days 22 hours ago

5 -

That's some of the best advertising i ever seen!

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ps3king - 390 days 15 hours ago

5.1 -

I would of loved to have picked up my newspaper and have seen this ad. If it were to be. Especially it advertised in Newspaper Stands!!

It'd were to be of grandscale publicity stunt magnitude!.

But It would have to of had been been a really slow news day for this to occur...

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Raoh - 390 days 22 hours ago

6 -

very cool.

reminds me of the contents of the pc game "redneck rampage" that came with articles and news clippings similar to the resistance 2 promotion.

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Fishy Fingers - 390 days 22 hours ago

7 -

Wonder if any of them were actually disappointed to find out this wasn't real?

;)

Great ad.

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cmrbe - 390 days 22 hours ago

7.1 - Lol! fishy

you are terrible :)

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bviperz - 390 days 21 hours ago

7.2 - Thanks Fish

I'm wiping down my desk from the water you made me spew from laughing....

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cmrbe - 390 days 22 hours ago

8 - Wish i could get one

as a souvenir.

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Fishy Fingers - 390 days 22 hours ago

8.1 -

Already a few on ebay (UK) http://shop.ebay.co.uk/?_fr...

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Rice - 390 days 22 hours ago

9 -

Wow, i wish sony would do that in Canada but no one cares about canadians :(

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creeping judas - 390 days 20 hours ago

9.1 - RICE

I care about Canadians, since I am one!!!

EH.

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cereal_killa - 390 days 15 hours ago

9.2 -

CANADA FTW!!!!

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Ice2ms - 390 days 22 hours ago

10 -

Lol i got mine I live near Dublin it wasnt mainstream media just local papers. Why they picked my small little country I don't know :S

@Raoh
Meh getting my hands on them tonight might be a bit difficult.

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Raoh - 390 days 22 hours ago

10.1 -

i wouldn't be surprised if you could sell a few and make a profit on ebay for those.

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Lucreto - 390 days 18 hours ago

10.2 -

Bubble to you Ice2ms form being from Ireland.

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cmrbe - 390 days 17 hours ago

10.3 - U2 and Cranberries

Rocks.

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LebaNoob - 390 days 22 hours ago

11 - Haha

Scary phone calls in the middle of the night, giant Chimeras on buildings and now this... The R2 advertisement campaign is becoming almost as entertaining as the game itself :P.

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Kamikaze135 - 390 days 22 hours ago

12 - It's official

Sony has the best ad ever made. Any ad that can make people crap in their pants is amazing in my book.

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anubis12 - 390 days 22 hours ago

13 -

like my grandpa wants to read that....lol what kids read the newspaper..........

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Fishy Fingers - 390 days 22 hours ago

13.1 -

Ah you mean the kids buying the 18 cetificate game?

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Highatus - 390 days 22 hours ago

14 -

This is marketing at its best. As i seen b4 someone state, reminiscent of the great Orson Welles 'The War of the Worlds'

BTW Someone in that area send me a copy? ill pay for the shipping!!

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sltPoison - 390 days 22 hours ago

15 -

This is awesome. Headlines in America will now be "Thousands flee Dublin for unknown reason!"

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anubis12 - 390 days 22 hours ago

16 -

Its called parents or older friends it happens regardless of what the rating is. you should know that. I play psn and live and there are plenty of 13 year olds online everyone knows this. but regardless or not i dont even know any 18, 20, 24, 30 year olds that read newspaper since internet and tv....newspaper is good for paper machete, starting fires, add to recycling bin, and old people scooping up dog crap. only people who (usually) read the newspaper are the people who grew up in that age....i wasnt dissing the ad i like R2 ,but why waste on a newspaper?....i mean come on im a reading the newspaper from the internet in a different country.

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Ice2ms - 390 days 21 hours ago

16.1 -

This is a free newspaper they give out on the motorways to commuters going to Dublin city centre at 7 30 - 9. You do not have to pay for it. How many old people do you know going to work at 7 30 (I dunno bout where you are from but in Ireland there are virtually none.)

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Lucreto - 390 days 18 hours ago

16.2 -

There is plenty on my bus from Naas. I thought it was excellent way to grab attention and to get those poor people handing them out out of the cold.

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andron666 - 390 days 13 hours ago

16.3 - Because R2 just came out over here...

And the newspaper ad is logical since the game is supposed to take place in the 1950s..

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doshey - 390 days 22 hours ago

17 -

wow why didnt sony do this state side

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pixelsword - 390 days 9 hours ago

17.1 - Because Fox News would blow this out of porportion...

...after blaming democrats for being "pro-Chimera".

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anubis12 - 390 days 22 hours ago

18 -

i think they should just continue paint or covering up huge buildings now those ads are sick as hell

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Lucreto - 390 days 18 hours ago

18.1 -

Dublin doesn't have big enough building for that... Well there is the Trade Union building but I doubt they would let them.

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y0haN - 390 days 21 hours ago

19 -

Haha, if I was a non-gamer 40-something I would have shat my pants after seeing that. Props to Sony's advertising team.

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bakagaijin78 - 390 days 21 hours ago

20 -

Great advertising = advertising that people will talk about: either positively or negatively.

Well done Sony. I wish I could get a copy of that newspaper here in Canada.

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Cajun Chicken - 390 days 21 hours ago

21 -

GENIUS.

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Karum - 390 days 21 hours ago

22 -

lol that's awesome

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Ps_alm3k - 390 days 21 hours ago

23 - nice!!!!!

good job sony!!!!

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The Gamer Zone is for members who want a more friendly and civilized discussion. This section is heavily moderated by the N4G staff, so leave your fanboyism at the door please. Members who are unable to behave in a mature and respectful manner will be temporarily or permanently restricted from posting in the Gamer Zone. Using words such as Xbots and Sony droids, or other words from the console war vocabulary, is strictly prohibited in this Zone.
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heyheyhey - 390 days 21 hours ago

1 -

ok now that's inventive advertising... nice one Sony

but i bet they get sued for one reason or another "i got a heart attack from Sony's advertising... PAAAAAAAY MEEEEEE!!!!!"

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cow moolester - 390 days 19 hours ago

2 -

This is brilliantly cool!!!!

Too bad it's the metro though..nobody buys that piece is shiz! Microsoft did the same thing with Halo 3...front and back cover was Halo 3 but since metro is poop nobody really read it

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Lucreto - 390 days 18 hours ago

2.1 -

The Metro is free for starters and Halo and Mirrors Edge has the same.

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Magic_The_Celt - 390 days 18 hours ago

2.2 -

Lol they give out metro for free on the bus dude.. you dont pay squat.

hell if i saw a metro with something like that on id pick it up for sure be it resistance halo or whatever.

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