CVG.com writes: "Take-Two chief Strauss Zelnick says that the company's looking to exploit a subscription-based pricing model for its AAA titles.
While the publisher's currently focused on delivering its first DLC (for Grand Theft Auto IV and the PS3 version of BioShock), it has other plans in store to boost its bank account, which could see its premium titles take on a subscription-based model.
"The holy grail is taking a business, already a very large and successful business that's focused on packaged goods that you sell once and then are occasionally resold by others with new benefit to us, and turning that into a subscription business or a semi subscription business where we have an ongoing relationship with consumers, giving them products that they want," Zelnick said at last week's BMO Capital Markets conference (whoops, missed it at the time)."
