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NPD Fallout: Little Big Planet's Sales Not What They Could Have Been

Little Big Planet was heralded as the PlayStation 3 game that would appeal to all demographics and divert some of the mainstream attention towards the PS3 that's currently focused squarely on the Wii. It seemed like it was on track to do just that and be a huge seller in October. Then came the controversy surrounding lyrics in the game's soundtrack that included quotes from the Quran which resulted in a recall and subsequent delay, pushing the game back from its October 21 release date in the U.S. to October 27. While that might have not been a big deal in and of itself, the recall most certainly cost Sony a fair amount of money and also likely hurt the game's October sales.
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ballerjoe121 - contributor
Published: 402 days 18 hours ago | News | PlayStation 3 | Gaming
 
 

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Danja - 402 days 18 hours ago
1 -
The recall really did hamper sales..and momentum..but im hoping Sony's realises that they need to start getting aggressive with there marketing tatics and start pushing there exclusives because online hype alone can only do so much...

November sales should be healthy for this game...
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xlx-russ_92 - 402 days 18 hours ago
1.1 - advertising
agreed. Sony needs to start advertising their games on TV more often. All i see is 360 commercial on Tv all the time.
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xlx-russ_92 - 402 days 17 hours ago
1.2 -
why did i get a disagree?
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Jenzo - 402 days 16 hours ago
1.3 - @xlx-russ_92
Because you watch 360 commercials.
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Solid_Dawg - 402 days 16 hours ago
1.4 - @xlx-russ_92
are you kidding me, do you not watch basketball? everyother commercial is a ps3 commercial. and thats only the beginning. sonys officially kinking off their whole campaing thing late november.
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The Matrix - 402 days 14 hours ago
1.5 -
Here are a few games that came out within TWO weeks of littlebigplanet: Saints row 2, dead space, socom, rock band 2, midnight club: LA, spiderman web of shadows,far cry 2, fable 2, bioshock for ps3, guitar hero world tour, motorstorm 2, fallout 3, resistance 2, gears 2, quantom of solace and endwar.

How does media molecule think that they can make amazing profits by releasing a not-yet-proven game into a line up like that? And while littlebigplanet is a great game and I plan on getting it, they should have relized that they really were one in a million. Also, the delaying didn't help. Impatient people probably just bought another game.
1.6 La Chance | 402 days 14 hours ago - User only got 1 bubble - Show
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PopEmUp - 402 days 14 hours ago
1.7 - wow guys
in 4 days the lbp sold 200,000 units is a fail well that nuff said
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SPECTRUX - 402 days 13 hours ago
1.8 -
I don't know why Sony just kept their mouth shut and released a patch. It didn't have to be recalled.
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jaysquared - 402 days 11 hours ago
1.9 -
So when the delay was announced every PS3 fans were saying it wasn't a big deal because it was only a week. But now because of a WEEK delay it caused 2 million buyers to change their mind? Are you serious? If PS3 fans can wait a year to buy a next gen console a week aint sh!t.. Face it LBP was hyped up by Sony and every PS3 fan ate it up like a fat boy eats cake just how they always do when something comes out of Sonys mouth but the mass market isn't buying into it. Just like how the PS3 was hyped as a TRUE next gen console and still even know there's no game on the PS3 that proves that. Not MGS4, not uncharted, not KZ2! Nothing!
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Bodhi - 402 days 11 hours ago
1.10 -
Uhhh guys, Littlebigplanet and Fallout 3 were both released on the same day and both were tracked for 5 days.

Fallout 3 outsold Littlebigplanet. When was the last time Fallout was on a console? Never? So hypothetically, console owners really don't know what Fallout is so it's basically a new IP. Littlebigplanet of course is a new IP.

I'm not downplaying Littlebigplanet, I played it at a friend's house, it's the best game for the PS3 by far.

Outside of PS3 message boards and forums and NeoGAF, Littlebigplanet isn't really known by a lot of people. Littlebigplanet will not live up to it's hype in sales, despite all other claims by fanboys, it'll be embarrassing.

I predict that Resistance 2 will outsell Littlebigplanet, and Gears of War 2 will outsell Resistance 2.

I predict that the 360 will outsell the PS3 by a gap, but not that big of a gap. I predict something around 50 000 to 70 000 more for the 360 than the PS3 in November.
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man0fsteel - 402 days 8 hours ago
1.11 - I know i'm going to get disagrees for this
but its true. Sony really NEEDS to advertise more. They have been showing a lot more than they have been in the past, but Microsoft intensified their ad campaign to a degree that is almost annoying. I just saw an MTV Rock Band show sponsored by Xbox- with commercials using the catch phrase "now the cheapest console for $199" . This is not good for Sony and they really, and I stress, REALLY need to step it up, especially with Killzone coming up.
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NickIni - 402 days 7 hours ago
1.12 -
It really makes me laugh how people call it a flop because it didn't sell shocking amounts, when what people say about it and the reviews clearly show that it is a quality game that a lot of people like.

"Face it LBP was hyped up by Sony and every PS3 fan ate it up like a fat boy eats cake just how they always do when something comes out of Sonys mouth but the mass market isn't buying into it."

So you expect Sony not to hype a game? It's not a flop, it didn't disappoint like some games do (every game disappoints in one way or another), loads of people love it. The hype was justified.

"Just like how the PS3 was hyped as a TRUE next gen console and still even know there's no game on the PS3 that proves that. Not MGS4, not uncharted, not KZ2! Nothing!"

So what is a "true next gen game" then? Because those games sure as hell aren't possible on any last gen console.
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pavarotti - 402 days 6 hours ago
1.13 - i thought
lbp was gonna be the "new mario" was a "generation defining game" and would "shift tons of hardware"??. anyway, i dont make any cash from any games or console sales, and i dont think any of the our-favourite-word-is-outselli ng fanboys on here do either. so i dont understand why so much is put into who's selling the most?!

who cares what sells what at the end of the day!
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DaTruth - 402 days 2 hours ago
1.14 - Sony never advertises before a game is launched
because they are not fanboys who give a crap about first week sales. They are not trying to set records like baby-I-lost-the-last-gen-Micro soft. They are cool if the game sells over a mil and sells some consoles and those people go on to buy more games, that's the way they are and they don't care about you fanboys and your sales competition!
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lokiroo420 - 402 days 18 hours ago
2 -
Sony knows what they are doing sales will be fine, since when did games have to sell in one day? Its two weeks before thanksgiving and the biggest sales weekend of the year, maybe its me but i think a few people may be holding out until then, not only for lbp but everything else also.
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Immortal Kaim - 402 days 18 hours ago
2.1 - @Lokiroo
I half agree with your statement, though some games usually tend to have a longer shelf life than others (I assume it will be the case with LBP), the majority of sales do come within the first day-week. Though I haven't personally experienced the game, 'from what I have heard/read' it's a phenomenal title, Sony are just handling it with another p*ss poor advertising campaign.

I know lots of people here hate MS, but I don't think you can downplay their marketing team... highlighted by the fact some 360 games sell better than they generally should....
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The gaming GOD - 402 days 18 hours ago
2.2 - I'll give you that Immortal
Sony barely advertises their games.

But MS advertises EVERY SINGLE DANG GAME lol. I mean seriously, they even advertise the hell out of the crappy games.
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Immortal Kaim - 402 days 17 hours ago
2.3 - @ Gaming GOD
Exactly, and that is what they should do. Games don't have to actually be good to sell well (I could name quite a few Wii games to back up this sentiment, but I won't), you could essentially sell anything if it was marketed well.

Start advertising, I don't care if the game is AAA or bargin bin quality, people will buy if you present them with a good enough reason to.
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acedoh - 402 days 7 hours ago
2.4 - You want to compare Wii games...
Which is a perfect example because they are hardly ever advertised. So why can one console like the Wii almost never advertise their console and games and still sell millions upon millions. A lot of it is word of mouth. If any of you have sold anything in your life then you know the best tool is word of mouth. Little Big Planet is one of those special games that will get plenty of word of mouth. Generally a game like this will start out slow and gradually build momentum and parents buy it. Most adult gamers are not going to make this game their first choice but when it comes to families that's another story. I also think this game could greatly benefit from a PS3 price cut. SONY believed a strong line-up alone could carry them thru the holiday season... That is not the case... It will take something more to give these games the boost they deserve.
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Immortal Kaim - 402 days 5 hours ago
2.5 - @acedoh
Are you serious, the Wii has been displayed and paraded around on most daytime and morning television shows, Nintendo advertise the damn thing with their target audience in mind.

No disrespect but I'm glad your not advertising Sony's console, there is only so much word-of-mouth will take you.
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acedoh - 401 days 23 hours ago
2.6 - Immortal come on
Seriously have you ever sold anything??? Have you studied marketing. Every person who has been successful will you the same thing... Word of mouth works every time. I am not saying advertising is not needed but you really can't think that games like Gran Turismo and even the original GTA's sold millions based on advertising. Even cars like the Prius have done well off of word of mouth. An excited customer who loves the product well sell it better than any advertisement. That has been proven time and time again.
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Immortal Kaim - 401 days 20 hours ago
2.7 - @ Acedoh
I have actually, funny enough and that is why I will stand by my statement, there is only so much word-of-mouth will be effective. I actually see word-of-mouth as a combination of current and the after affect of good, aggressive marketing. So yes, I'm not disregarding word-of-mouth but I'm also highlighting the need for more effective advertising as the first step.

I don't want Sony to rest on its' laurels and expect word-of-mouth to be their main form of 'advertising'.

Anyway, we can agree to disagree, and after re-reading my first comment again I apologise if it came across as rude. Thanks for an actual conversation, they seem a rarity around here.
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The gaming GOD - 402 days 18 hours ago
3 - I can agree with the NPD statement this time around
Before the recall, LBP was always in the top 3 in the sales ranking for ALL videogames. The moment that recall hit, it dropped to like 19. So I can imagine other retailers hitting a similar demand drop when the Quran delay hit.
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Glad to be a gamer - 402 days 17 hours ago
4 - working at gamestation this christmas and so i bought mine a day early.
Love the game the stories level design is brilliant and some of the levels already created are stelar.

But this game cp to fable 2 and gears 2 has underperformed at my shop. This could be due to people not knowing its out yet but also because the ps3 is still to expsensive for most people especially those without a hd tv to take advantage of the br player.

Also its an untested market so we don't know how people would take to it. I think its hard to pass up a 360 at its current entry price and games libary. I know i find it hard to sell the ps3 as a games console in cp.

Heres hoping lbp sells well as i for one want to see more inovation in the games industry and although i love gears2,fable 2 and lbp i apreciate the risk Sony took with making lbp and commend it as well.

Some of you Sony fans/owners need to start buying games rather than just talking about them. Hs (brilliant but short game) has already been a casualty in this war. We don't want artistic titles like these to die out do we?

P.s After playing hs i would of payed £40 for that game. Its beautiful in every sense and so cinematic.

p.s.2 Anyone wondering wheter to get gears2 wonder no more its the best game ive played this year with lbp and fable2 following closely behind. That game as completely expaned on gears1 and changes up the gameplay for fun this time. highly reccomended. Infact worth the 360 entry price on its own.
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The gaming GOD - 402 days 17 hours ago
4.1 -
"Some of you Sony fans/owners need to start buying games rather than just talking about them. Hs (brilliant but short game) has already been a casualty in this war. We don't want artistic titles like these to die out do we?"

Um, we DO buy. I have most of their exclusives. The simple fact is that Sony advertises too little and the system is too expensive in comparison to the other two systems on the market in America (and everywhere else too now that I think about it)

When the price hits the 360's level, stuff like this won't be an issue (assuming they advertise more)
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Socomer 1979 - 402 days 17 hours ago
5 - black Friday is huge in America
or at least in new York city. I have a bad memory but I think its right before or right after thanksgiving.

Black Friday is when every electronic device is sold almost %50 off.
I bought my hd television 2 years ago on black Friday & saved about a $1000 dollars
on it.

Does anybody know what I'm trying to say?
November Is a great month to buy & I wouldnt put it passed Sony if this just another sneaky part
of the plan.

Heres another sneaky tactic. Some of you that have beaten resistance 2 have noticed
some Bonus options. These options are like raising graphic settings to the max. More bonus options are
unlocked after you obtain more trophies.

I have in depth view option
motion blur option
& dam, I forgot.

Wait, why am I here?
oh yeah! To help people understand that I just can't help myself
from talking about games instead of worrying about Sony selling out of
hotcakes & where they should spend thier advertising money.

Do you really care about late ps3 adopters ? Where were you when LBP
released? Probly bought something else right? Did the gamestop kid intimidate you?
you're telling me xbox360 commercials made you turn down littlebigplanet?

I thought you guys were hardcore. Seems to me that you need Sony to make alot of cool
commercials to impress your mommy & finance your ps3 crave .

Excuses. Every loser has got to have one.
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Immortal Kaim - 402 days 17 hours ago
5.1 -
Sorry to burst your bubble but we aren't the people these advertising campaigns are focused on, it's the people not familiar with the latest game news or the impressive online features intertwined with LBP.

Your statement totally disregards the monumental effect advertising has on the general population, case in point look at Halo 3's damn marketing campaign, arguably the biggest in history and thus one of the biggest sellers.

Unfortunately good games don't always sell as well as they should, the other side of the coin is also applicable.

P.S Try not to be so condescending, I'm sure many people don't need their "mommy" to buy our games.
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Asurastrike - 402 days 17 hours ago
5.2 -
I bought Resistance 2, Fallout 3, and LittleBigPlanet. But I'm a student so I don't really have any responsibilities. Some people have families to feed, and bills to pay. The global economic meltdown isn't helping either. :)
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chelcho - 402 days 16 hours ago
5.3 - @Asurastrike
We have similar taste :)
I received LBP and Fallout 3 on my name-day but I'm still waiting on R2. I really don't understand Sony's policy here in Europe: release dates are very often further then in America, but Europe is Sony's biggest market.
LBP is the kind of game which will sell well during holiday session, but PS3 really need price cut (or, more probably, good bundles) and good advertisement to stay competitive.
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YogiBear - 402 days 14 hours ago
5.4 - I think you are smoking some bad granola...
It's true that Black Friday is the biggest shopping day here in America but I have never ever in my two decades of existence heard about anything electronic sold at 50% off. This is the official start of the Christmas shopping season and MS, Sony, and Nintendo want money. I hope that the tv you bought was full 1080p or else you got f**ked over like $2 whore.
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acedoh - 402 days 7 hours ago
5.5 - Just a little clarification
Black Friday is not the biggest sales day, December 23rd is. It is actually in the top five. Black Friday also does not guarantee the best sales. Many times you can get some great deals but if this holiday season is slow those deals will only get better. Also if SONY will announce anything big it will be next week some time... Hearing the economic news it is all about the Wii and it's amazing sales. One of the few bright spots in economic news...
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jerethdagryphon - 402 days 4 hours ago
5.6 -
where was i on release

pestering the shop keep why the order was delayed, and eating a pie
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FrankenLife - 402 days 1 hour ago
5.7 -
yes black friday is big, and I intend to go for the first time. I need a surround sound system.

Halo 3 was marketed to death. However Wii Play has sold nearly twice as many copies as Halo 3.
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Firstkn1ghT - 402 days 17 hours ago
6 -
It had nothing to do with the recall. Stop making up excuses. The game didn't sell well as everybody predicted because it caters to a small crowd. It definitely is not a system seller or a 10 million seller like most of you boasted. I personally thought the gameplay was boring. You spend most of your time building a level only to end up with the same simple gameplay. I'm sure the excitement of building a God of War level or a Mario level definitely came down once word came out about deleting copyrighted material. So you have to think how many people are actually going to put serious time and effort to create a real bad ass level? So far I have seen nothing but penis and vagina levels. Very creative! :/
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Asurastrike - 402 days 17 hours ago
6.1 -
You obviously haven't played LBP. First, I have yet to see an inapporopriate level. Second, Sony owns God of War, so there are no copyright issues with GoW levels. A new IP, with a completely untested market sold 200,000 in America alone from October 27-31. That's 4 days.
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power of Green - 402 days 17 hours ago
6.2 -
Agreed.
LBP sales(lack there of) have nothing to do with anything other than the core game itself.

Despite it's hype it is an game that appeals to a niche market with current PS3 owners(also meaning Some Wii gamers might like it but games are not important enough for them to waste $400 for one game(Casuals)
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StephanieBBB - 402 days 16 hours ago
6.3 - @Firstkn1ghT and Power of green
Yeah!!! We 360 fanboy trolls have to stick together! LBP sucks so much! Penis and vagina lvls all over the place!

..... what have the world come to?
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Rhoic - 402 days 15 hours ago
6.4 - um..
Why do you think that he had to play LBP to know something about it? It's already been posted A LOT that people are making penis and vagina levels.. someone even made a level where you crash a plane into the twin towers..

LBP didn't sell well. Period. It wouldn't MATTER what kind of audience it portrays too.. I've seen so many commercials for this game and so so so so so SO much hype for it from just about every site from probably millions of people.. and it just didn't sell well. Most people never PLAYED Fable and Fable 2 350,000 on launch day compared to LBP selling 215,000 in 4 days.
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ultimolu - 402 days 14 hours ago
6.5 -
Knight, it DID have something to do with the damn recall. Once again hating on the game. If Sony didn't recall the game, the sales would have been through the roof. Although I agree with the recall to a certain degree, the recall did hurt the sales.

Why are you people always ganging up on exclusives?

And don't give me that crap about *PS3 fans ganged up on sales for 360 games* because I clearly wasn't one of them.
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dem0n - 402 days 12 hours ago
6.6 -
I'll have to take ultimolu's side on this one. You can't automatically judge the sales of a game in four days.

LittleBigPlanet surprised me, and I don't understand why fanboys have to downgrade it because of it's art style. This game has been praised on multiple reviews. Leave it alone already, it's an amazing game.

Time to grow up people.
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jaysquared - 402 days 12 hours ago
6.7 - @above
"Time to grow up people."

LOL! This is coming from somebody who plays video games and likes a video game that caters to 13 year olds!

Quit making excuses PS3 fans! When the delay came out you guys were saying it wasn't a big deal its only a week! But now a week delay caused the games multi million sales! NO it didn't! Its simple logic.. PS3 gamers are mostly made up of young adults to middle adults who perfer shooting stuff up! And if they don't then they is something wrong with them. Theres no way Sony is going to change their demographics of owners unless Nintendo just pulls the wii and not sell it anymore! Nice try Sony but that's just what you get when you try to sell a Ferrari to the mass market.
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dem0n - 402 days 10 hours ago
6.8 -
So just because I enjoy a game that let's you be creative, in more ways than you'll EVER know, means I need to grow up? My 50 year old father still plays Mario from time to time. Is that wrong? Does he need to grow up? It's entertainment, people tend to enjoy entertainment. People who argue over which game sells more, need to grow up.

Instead of trying to downplay a game that's rated 95 meta, maybe you should go "shoot up" something.

Ohh, and by the way. I'm pro-360, moron. My favorite game is Gears.
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StephanieBBB - 402 days 5 hours ago
6.9 - @jaysquared
Your living in a imaginary world dude. Everything you just said is just made up thoughts by yourself saying to yourself that it's true. Kinda scary huh?
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jaysquared - 402 days 3 hours ago
6.10 - Demon
I dont care what you are I just thought it was irony the fact you told somebody to grow up! haha!
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Socomer 1979 - 402 days 17 hours ago
7 - hey immortal,
Halo 3 marketing campaign was the biggest because it was the most expensive.

Why do you care that the general population a.k.a. Casual tools be constantly beat over the head with
Sony products?

Is bungie the richest developers in the business?
As I said in the open zone lbp was advertiesed enough as to
dedicate the e3 keynote to a sackboy presentation. There are commercial & they advertised.

Do you really think media molecule is going to quit the business
because they didnt pull millions of dollars in faster than halo 3?
When you are a Sony exclusive, you share the spotlight.

In 2007, many games came out during the year only on xbox360.
Ps3 had resistance & motorstorm sell over time. Today we see thier sequels sell
faster.

If there's anything more important than advertising its location. Ps3 & LBP
sit right next to Xbox360 in a store. Customer will ask why is the black one so
much?
7.1 Hiruma | 402 days 17 hours ago - comment has been reported as SPAM -
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Immortal Kaim - 402 days 16 hours ago
7.2 -
Thanks Hurima....

Socomer, come on mate look at the bigger picture, did Halo 3's marketing campaign cost a lot of cash, you bet it did, but did they make that money back tenfold, more than likely.

As you so eloquently put it... "Why do you care that the general population a.k.a. Casual tools be constantly beat over the head with
Sony products?"... Your damn right I want them to beat them over the head with it. If that's what it takes to sell a game in this industry then so be it.

Warranted, the game hadn't been out long in correlation to the NPD numbers but the game hasn't sold as well as it could have if marketed with some flare.
7.3 Wurider | 402 days 5 hours ago - User only got 1 bubble - Show
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Asurastrike - 402 days 17 hours ago
8 -
Are people forgetting that the NPD is only American sales, and that LBP was only out for 4 days in the month of October? 200,000 in 4 days in a single territory isn't bad.
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