470°

Xbox 360 head wrong - Blu-ray doing just fine

Recently, Xbox 360 product manager, Aaron Greenberg, indicated in an interview that the Blu-ray is not the future. He also goes on to take stabs at Sony for some of its decisions regarding the PS3.

Apparently, analysts and vendors are in fact stating that the Blu-ray is definitely no DVD; in fact according to them it is actually doing much better than the DVD did back 11 years ago.
King Me - contributor
Published: 443 days 19 hours ago | News | TGS 2008 | PlayStation 3 | Xbox 360 | Tech
 
 

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sonarus - 443 days 20 hours ago
1 -
Thats enough N4G for one day. I'll be back when there is real news
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Breakfast - 443 days 20 hours ago
1.1 - Mods say this is real news.
Thats until we fill the comment section with spam.

xbox is the best
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Fishy Fingers - 443 days 19 hours ago
1.2 -
I dont understand this. You moan about this "news" yet you clicked on it and proceeded to comment on it.

Doesn't interest you, dont click on it.
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mikeslemonade - 443 days 17 hours ago
1.3 -
PS2 didn't come out until 2 years later after DVD was first introduced and PS3 came out within months of the first blu-ray player so that should be the reason why the acceptance is about twice as big.
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ReBurn - 443 days 17 hours ago
1.4 - @mikeslemonade
The PS2 was not responsible for DVD's success like the PS3 has been for Blu-Ray. The first generation of PS2's had horrible DVD drives and the quality of the playback was terrible. There were many DVD's that it wouldn't even play. Remember the DRE problems?

Sony didn't release their own DVD remote until a year after the console released, and early adopters had to have a memory card to store the updated DVD drivers so that they could watch many movies. It also didn't support progressive scan until much later than most standalone DVD players.

Sony did it right with the PS3, making the remote available from the start. They learned a lot from the early PS2 problems.
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Karum - 443 days 17 hours ago
1.5 - @sonarus
You mean you'll be back when there's another anti blu-ray article right?

clown
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prunchess - 443 days 15 hours ago
1.6 - @sonarus
The article on that site makes some valid points, maybe you'd like to address them?
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Sarcasm - 443 days 13 hours ago
1.7 -
"We believe that we shouldn’t force consumers to pay for things they don’t want"

It should read instead

"We believe that we shouldn’t force consumers to pay for things they don’t want, we just force them to pay for things they do NEED like our $99 wifi, and over priced HDDs, and xbox live"
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dcbronco - 443 days 11 hours ago
1.8 - More BS.
Once again Mike Ferro proves he's a complete fanboy Ass Clown. While Blu-ray may have had 17% of the disc sales on one title, the rest of the Blu-ray titles sold next to nothing. With most of the top twenty selling less than 5,000 disc.

While UMD is only a PSP format, the PSP continues to sell well while most studios won't make movies for UMD anymore. The studios that do, release only some movies on the format. And even Sony is rumored to be moving away from UMD on the next PSP.

And while he keeps pushing Blu-ray on the 360, Blu-ray is a major factor in the Sony's move from first to third place with little hope of moving up. So it would be really smart for Microsoft to jump in that sinking ship. So while you say it's nickel and diming, I say it's not forcing overly expensive products on your customers. I don't want Blu-ray or HD DVD. I refuse to over pay. And guess who is nickel and diming you more than anyone? The studios. They bring out a new format every time the previous one becomes less lucrative.

Lastly, let's address the Singulus point. You and the stupid analyst are stating that Blu-ray is doing better because Singulus had 4 more machines ordered than DVD at the same point in their lives. Gee, let's think about that. In DVDs second year you played DVDs on..... a DVD player. There was no Xbox or PS2, just DVD players. And even when they released, some of the games still came on CDs. Also, there were not as many studios and not all of the studios there were participated in making DVD movies. Besides Warner, if I remember correctly, most were only doing some of their movie or just starting to do movies on DVD. Disney wasn't doing DVDs at all.

Now with Blu-ray, Sony forced blu-ray on you with the PS3 and bought off most of the studio support from day one. At this point home movies are by far the leading income generator for the studios unlike when DVD came in. More than 40% of what the studios make on movies comes from DVD. So Blu-ray came into a market with the table set for it. But all it can do is sell 4 more machines. You call that successful?

Mikeslemonade, you're exactly right. If DVD had complete studio support from day one and a consoles that used the disc, it would have need far more than 21 machines.
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IcarusOne - 443 days 10 hours ago
1.9 - Doing just fine...
If you consider 3% of the market to be just fine.

Look at the sweeping trends moving us toward all things digital. Blu-ray needs at least five years to catch on. Downloadable media is only going to get more and more prevalent. I'm officially advising my friends NOT to switch over to Blu-ray. Stick with DVD a little longer. The era of HD downloads is at hand.
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Genesis5 - 443 days 7 hours ago
1.10 -
Well if you consider .5% for DD catching on. You might need a math lesson.

Hey where does Greenberg get his inside information from? Bruceongames perhaps.
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prunchess - 443 days 4 hours ago
1.11 - Has it got to the point that....
your willing to pay all the additional cost involved with Direct Downloads just to push the console of your choice? Would you rather delete a game from your hard drive once you've finished it or would you rather trade it in for something new?

You have a new format available, that if integrated into a model 360 would give this machine an extra edge. Just think of all the uncompressed data that it could hold.

MS want Direct Downloads, they stand to make the most money from it. Personally I would always prefer a disk over data. I bought Warhawk on disk and Gran Turismo. As long as disk is available, I will purchase the disk version.

Blu Ray is the future, my fellow gamers. Give up the hate and embrace it.
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Patrick - 443 days 4 hours ago
1.12 - MS is right.
He is right. The 360 doesn't need a Blu-ray drive. If you 360 fans don't want one.. thats ok.. Blu-ray isn't hinging on your acceptance. It doesn't NEED you. They would love to include you in enjoying HD movies in all their glory but it is successful and will continue to be so, without you. The world doesn't evolve around you. FACT is Blu-ray is taking off faster than DVD and is doing well. Sure the prices are high compared to current DVD prices.. but why wouldn't it be. Do you really expect companies to spend money making something better and then sell it for the same price as the lesser quality product? That just delusional fanboy thinking. But prices will come down more. Blu-rays will continue to sell. DVD will be around for a while still but thats not unusual. Point is, The Future really is Blu with or without you. Sorry to break it to you.
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Stubacca - 443 days 4 hours ago
1.13 - @dcbronco
I take it you DON'T have a Blu-Ray player then? You obviously know nothing about High Definition either. Blu-Rays are the way forward. In just 5 months, we've seen them triple the retailer acceptance and reach millions of consumers.

Currently, Blu-Rays and Sky HD are the only ways to make proper use of a HD TV (which is the only type of television most companys manufacture these days). People spend thousands of pounds on HDTVs and a Blu-Ray player (PS3 or otherwise) is the only real option for people who think quality counts.

"They bring out a new format every time the previous one becomes less lucrative." -Obviously. Otherwise we'd all be watching VHS and listening to Vinyl.

My problem is that you are the ultimate fanboy. You claim that Sony PUSHED Blu-Ray on the consumers. Not really. If you don't want Blus, don't buy them. At least Sony gave us a choice. M$ have called the shots for all their little fanboys like yourself. If I was you, I'd be furious at M$ for not giving their dedicated and loyal fanbase the choice of physical HD medium. 50gb for movies and games.

If you're not bothered about it, then don't worry. Don't get involved in the D revolution. But for me, I now know I'll Never buy a 360 (not even the elite) because it'll never be a truly HD system.

Go play your X-Box Arcade on a SDTV. I'll stick with my mighty Blu-Ray collection on my 1080p Viera.
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DaTruth - 443 days 3 hours ago
1.14 -
When your XBOX 720 red rings on you, do you think it's gonna come back with all your movies and games on it. All your movies and games will be wiped from the drive and don't expect them to give you seven extra downloads like PSN store.

@stubacca: I was just at Walmart today and even they don't sell SDTV's anymore. Everybody's gonna to buy HDTV's and not watch Hi-Def content.
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Beast_Master - 443 days 3 hours ago
1.15 - Also @dbronco
You do know that for 85% of original ps2 owners, it was their first DVD player and it helped DVD to become the new media format much sooner than it did? I know for me and most of my friends it was true, and I still have my old TV in my bedroom with my PS2 hooked up as a DVD player.
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JoySticksFTW - 443 days 2 hours ago
1.16 - I agree with Mikeslemonade
@Reburn: PS2 was a whole lot of people's first DVD player. Was it the greatest quality? nope.

DRE and no progressive scan... but people bought it for games with the bonus of watching movies.

I always thought VHS would be good enough for me, until I bought my PS2 and borrowed a DVD from a friend. It was all over after that :)

With PS3, I work with people who only bought ther PS3's as blu-ray players (the best one for the money).
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Snukadaman_ - 443 days 1 hour ago
1.17 - "You claim that Sony PUSHED Blu-Ray on the consumers."
So there was another ps3 version without blu-ray?
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Electricear - 442 days 22 hours ago
1.18 - With Download caps Physical media is safe for a while.
So many people here don't seem to realize that a HD download of Blu-ray quality is going to be relatively Huge, and until the world is wired to handle files that large, companies remove 250GB or less download caps and we have triple digit terabyte drives to store the stuff on HD downloads are simply not going to supplant a physical medium for anything other than limited area rental purposes.
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dcbronco - 441 days 14 hours ago
1.19 - @Stubacca
If I was a fanboy I wouldn't own any Sony products, I do. I base my decisions on facts. While I watch HD everyday, on cable(while it's not real HD, it's better than standard), I refuse to overpay for content. Blu-ray will only be for games in five years. Don't be surprised if it starts to disappear this January.

Just because people spend money on something doesn't mean it's successful. People bought Laserdisc too. They bought UMDs, Betamax, the original Divx, Mini-disc and Zip drives. Big deal.

Bringing out new formats is not always the best thing. For uninformed people, they believe CDs sound better than vinyl, not the case. Even Mini-disc have better sound than CDs. My problem is Sony making an overly expensive format. Overly expensive in every way. From making the blanks to duplicating the disc. And then they want me to pay extra just because they want a larger share of the royalties than Toshiba. I don't think so.

By the time Blu-ray prices come in line where they should be, DD will be readily available and all of the Blu-ray adopters will be buying again. Because while some people complain about the availability of broadband, more than half of America will have it at a cheap price in five years.

And Sony definitely pushed Blu-ray on people. There are very few games that need more than a DVD9. And the Blu-ray in the PS3 is too slow for games. They have to have installs just to get close to the load speeds of DVD. And what choice, buy the $500 dollar machine with missing features or the $600 machine. They both include Blu-ray. And the both cost Sony over $800 to make. So how well does that work out for Sony.

Well let's see...it worked out so well they started to make several new models with features taken out. They added free games and movies to get people to buy consoles. They offered as many as 8 movies with each player just to get someone to buy one. I bought a DVD player for $500 the week they came out and nobody was offering anything free. Blu-ray and the Cell have sent Sony from number one to number three in one generation. And cost them billions in money they will neer recover and couldn't afford to lose. And if 50 gbs is needed so badly for games, look at PSN and tell me how many games available for download are close to 50 gbs. You're completely ignoring the evidence in your face.

So I'll wait for HD downloads. Especially considering 4k will be the new standard in the next 5-10 years. I'll continue to play my Xbox in 1080p and wait for a reasonably priced HD service. If studios had any character they would offer licensing agreements and charge a small fee for new higher quality codecs of their films. That would be no different than having accounts like Netflix except that you have the movies on your hard drive. If they make money off of rental services like Netflix, they would make it from licensing agreements. Enjoy your overpriced movies.
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Why o why - 443 days 20 hours ago
2 - that picture kills me every time. Its soo smackable
anyway he works for MS and its their culture to downplay what they dont have. Its ingrained in their being so much its almost like when MS interview you they will ask for your opinion about one of their competitors or one of their products. You answer with humility and honesty and thats a big fat X on your interview slip accompanied with a condescending 'Riiiiiiiiiight' .........................next
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kratos-i-am - 443 days 18 hours ago
2.1 -
No wonder the Xbox is so ugly, it probably mirrors his looks!
Though seriously what did you expect him to say? Microsoft is getting it's a** whooped on all fronts where it's second in gaming, second in browsers, second with Silverlight, second with media software (itunes), hated or disliked by consumers (I'm a pc... need I say more?), and newest OS is being rejected by business and some private consumers (IBM + other companies trying to avoid Vista + future MS operating systems by releasing their own OS), Oh and don't forget google going after their Office programs! Oh and HDDVD!
MS just wants to be the leader in something! I guess they feel providing a video download service would become as popular as itunes is with music. They need something considering even their own OS marketshare is being eroded by Linux, and Apple. lol everything they touch seems to fall apart!
Feel sorry for them as they feel like a once popular pop singer which was big in the 80s and 90s but hasn't been able to keep up!
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prunchess - 443 days 15 hours ago
2.2 - Don't feel sorry for MS.....
They only want Digital Downloads for everyone so they can cash in on those of us that buy second hand games and movies. Just another nickle and dime move by another MS fat cat used to increase revenue and share price.

MS fanboys don't fall for this sh!t Greenberg is spouting. Tell MS that you want a disk, not some data that you download that can never be re-sold!
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IcarusOne - 443 days 10 hours ago
2.3 - @ kratos-i-am
When you say Xbox is 2nd in gaming, you mean it's behind the Wii, right? Because I know that no sensible, informed individual would claim the PS3 is "whooping xbox a$$" when Sony's console is dead last of the three in terms of units sold.

I'm still waiting for my PS3 to do more than just play Blu-rays and fold proteins, so I understand why you Sony flamers are so bitter. I would be - if all I had was a PS3.
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Mr BlueScreen - 443 days 9 hours ago
2.4 - @ 2.3
I don't know what you do with your ps3(if you have one) but it certainly does more then play blu-ray movies.
All I have is a ps3 and I play damn good games on it. I also surf the net, play music AND play online with my friends for FREE.
So as far as I can see, the xbox is DEAD last and the ps3 is First. As far as sales go the ps3 is still whooping the 360 butt. ;-)
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Why o why - 443 days 8 hours ago
2.5 - IcarusOne
just sell it. You obviously dont buy games so just sell it. You are insignificant to sony's cause and prolly wont be missed, i hear theres a site called ebay; use it
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MvmntInGrn - 443 days 19 hours ago
3 -
Bluray is perfectly fine, it'll survive.

On a side note I think this guy could easily have his picture next to the word "scum" in the dictionary, hes so incredibly annoying.
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VP of Troll Corp - 443 days 16 hours ago
3.1 - Who cares?!
Why do people care what Microsoft says about SONY?!

It's not like this do-moss is gonna say "Yeah, that SONY. They really made us look stupid by putting Blu-Ray is PS3. We were dumb with our HD-DVD. Blu-Ray and PS3 are the future. Damn SONY is so smart! Maybe we should copy them too."

Of course he's gonna bash his competition! Do you expect him to complement SONY and bash himself? NO!

WHO CARES?!
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claney - 443 days 15 hours ago
3.2 - @ Above ^
Lol, i wouldnt mind it if they said that at all, i would find that very amusing and it would make me like Microsoft a little more, but still not take them seriously lol
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Mozilla89 - 442 days 23 hours ago
3.3 - lol
Sure, I think we're a while away from downloading anything and the fact that some internet providers like comcast are starting to put restrictions to how many gigs you can download a month will hinder it even longer. Blu Ray will become profitable eventually, will it catch on like DVD? Dont really know but it wont be a failed format I think it was released a little ahead of its time.
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DailyAddict - 443 days 19 hours ago
4 - This rumor is squashed all the time because...
Sony is on the Board with the Blu-Ray Association. Incorporating Blu-Ray into the 360 means that every attachment that's sold Sony actually profits. The last thing MS wants is them doing anything that benefits Sony.

More importantly, Blu-Ray for PS3 has advantages that a Blu-Ray attachment for 360 would never have. For example, by being integrated into PS3, all games are built right on the disk (more storage). For 360, since it would be an attachment, devs would not build games on it because only a very small percentage of gamers would even own it (how many HD-DVD attachments sold? Like only 200,000?). Think about it much like the 360 not having a mandatory hard drive. Devs don't take more advantage of it for fear of alienating gamers that don't have the drive.

So, a Blu-Ray drive for 360 would literally be just that: a Blu-Ray drive only built for movies. It definitely wouldn't be priced at $200 like the HD-DVD add-on and my guess is that the cheapest they could get it would still be around $300-$400, which coincidentally puts it at the price of a PS3 and I would assume that even if a gamer didn't want to purchase a PS3 if they had a choice between the two it makes more since to get the console. And before anyone says that the PS3 would be more expensive than a standalone Blu-Ray attachment, take a look at all the standalone Blu-Ray players now. The ones that MATCH the PS3's Blu-Ray specs and capabilities are typically $800+. The cheap ones don't offer even a fraction of the features (no HDMI 1.3, no 7.1, limited surround sound, 1x speeds, etc.) and that's exactly how Sony wants it. They want the PS3 to be the best Blu-Ray player so Microsoft at a loss could possibly make an attachment for $400 that matches the PS3, but when gamers do a side-by-side comparison it only makes more sense to just buy the PS3 if they are the same price. Why get a player only when you can get a console too?

So, when you think of it that way, having a Blu-Ray attachment would actually probably increase PS3 sales unless they miraculously were able to get a $200 Blu-Ray drive that matches the PS3, which I don't see happening. If no one else can do it, they can't either.

End of story people. It won't happen.
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GlossGreen - 443 days 19 hours ago
5 - I just
picked up Iron Man on Blu-ray, just as many, many other people have. Titles like this are what drive sales. Back when DVD was new, it was The Matrix that sold DVDs. Before that, sales weren't all that great. All it takes is a few blockbuster titles and then sales take off, like they just did. Expect a bright future for the format.
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theEnemy - 443 days 18 hours ago
5.1 -
Speaking of The Matrix,

The Ultimate Matrix Collection [Blu-ray] will be released on October 14, 2008.

Tomorrow. :)
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MvmntInGrn - 443 days 18 hours ago
5.2 -
Really? wow I gotta have that.
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Panthers - 443 days 17 hours ago
5.3 -
I just want the first one. Ill wait for that.
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VP of Troll Corp - 443 days 16 hours ago
5.4 - You have 1 disagree
Wow who disagreed with you?

You are 100% correct!

Probably just another...um...censors...err.. .person who likes Xbox...yeah that's it!
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MorganX - 443 days 8 hours ago
5.5 -
Matrix yes, reloaded and revolutions No. There's a reason they won't sell you only The Matrix. Selling the trilogy bundle only is truly making us buy something we don't want.

The Thing is awesome on Bluray, as is IronMan. Up Next: Dead Space (10/31), Sgt Osiris in Tropic Thunder (11/18), WANTED (12/2), and the big daddy Dark Knight (12/9).

I'll also be picking up Cool Hand Luke, Young Frankenstein, and Kill Bill 1 & 2.

Sony is in a good position. Though MS will most likely win the Holiday Season, there will be many, many new HDTV owners. In February 2009 the US goes all Digital TV and HDTV sales will most likely boom. More and more users will realize the Home Theatre Pocket Rocket that is in their PS3. Dolby Master Audio and 1080p Bluray Movies.
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LeGenDx - 443 days 19 hours ago
6 - remember the days
when people said "blu-ray is useless etc etc" ahh the good old days
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idontcare - 443 days 18 hours ago
7 -
lol @ the pic of A. Greenberg.

priceless!!!
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Gantrfaxx - 443 days 18 hours ago
8 -
Blu-ray is doing fine. What, am i supposed to play games that come on 3,4... dvd's. No thanks, i had enough of that in the last gen.
Also i don't want to have all the HD movies on my hard drive, i would need 1 or 2 TBs of storage space to store all the movies i intend to own in HD. And what if one or more of my hard drives broke. I don't even want to think about it
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dabizo - 443 days 16 hours ago
9 -
I live 6 miles from my exchange - how the hell am I supposed to download HD movies that are like 20gig! It would take me a year LOL

I agree downloads are the future, just like everyone was telling me a year ago... so how long do I have to wait for these downloads? another year? 2 years? I tell you what works for me today - watching HD on Bluray, playing HD Games on PS3 :)
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ExgamerLegends - 443 days 16 hours ago
10 - Yea at this point...
I'm pretty sure even Microsoft is tired of Spleenburg. You'd think that after the many times Greenturd has been wrong about stuff he'd just shut up. Some one should get a court order or something to make it legal for Microsoft to tape *bleep*nerd's mouth closed....for life.
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Lumbo - 443 days 16 hours ago
11 -
"however, with the US switching to HD sometime in 2009, Blu-ray’s success seems inevitable."

Another goon who confuses the us aerial broadcast going DIGITAL with going HD .. *facepalm* The rest is pretty spot on.
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ONYX737 - 443 days 11 hours ago
11.1 -
I wish it were going HD or at least wide screen the left and right sides of my tv are going to waste
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juuken - 443 days 16 hours ago
12 -
And yet bluray sales are increasing.
Every time I see this guy's picture, I want to smack the screen.
Typical Microsoft.
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ExgamerLegends - 443 days 15 hours ago
12.1 - O.o
Are you the same Juuken that use to have that anime pic?
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juuken - 443 days 14 hours ago
12.2 -
Um...yeah. o_o;
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ExgamerLegends - 443 days 14 hours ago
12.3 - oh cool....
It's just that I'm use to seeing your name on N4G with that pic by it lol.
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edhe - 443 days 15 hours ago
13 - HD DVD
Ahh.. you were so much better.

If Sony hadn't trojan horsed Blu Ray then maybe we'd all be enjoying discs at lesser prices, affordable players and online communities galore already. At least you forced the BDA to up their game significantly.
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PirateThom - 443 days 15 hours ago
13.1 -
If HD DVD was so much better, maybe people would have actually bought it.

Alas, Blu-ray already had all the studio support.
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