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Eurogamer Interview: Sony's Shuhei Yoshida

Microsoft may have made the most headlines at this year's Tokyo Game Show, thanks to some key announcements during John Schappert's keynote speech. But Sony also has a significant presence at the event, with one of the largest, loudest and busiest stands on the show floor.

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eurogamer.net

Alternative Sources:

Gran Turismo PSP is coming,... - eurogamer.net | By: Nineball2112

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Published: 444 days 7 hours ago | Interview | TGS 2008 | PlayStation 3 | Industry News

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Silogon - 444 days 8 hours ago

1 -

& That's the way the cookie crumbles, "sony only owners"

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CrazzyMan - 444 days 7 hours ago

1.1 - Looks like PS3 only japanese users still will be happy =)

http://translate.google.com...

16:00 to 16:45
PLAYSTATION®3×SQUAR E ENIX
FINAL FANTASY XIII Premiere Live

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1.2 highdro | 444 days 6 hours ago - User only got 1 bubble - Show

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whoelse - 444 days 5 hours ago

1.3 -

This Sony guy is pretty honest, far more so than some other guys in the market.

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1.4 CIO Caveman Trolls | 444 days 5 hours ago - User only got 1 bubble - Show

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juuken - 444 days ago

1.5 -

Uh-huh...

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Light Yagami - 443 days 21 hours ago

1.6 -

Sony wants 360 to succeed....and it has. PS3 is still struggling.

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Johnny Rotten - 444 days 7 hours ago

2 -

that was a pretty good read.

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Panthers - 444 days 5 hours ago

2.1 -

Eurogamer just kept trying to put down the PS3 in that interview too. Its amazing how some site are so fanboyish. He had good answers for them though.

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juuken - 444 days ago

2.2 -

Ah, yes...Eurogamer.
He didn't back down from them and I like people like that. They stand up for what they believe in.

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robotnik - 444 days 7 hours ago

3 -

He's a perfect gentleman.

Some people at MS could learn some Japanese manners =)

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Darkseider - 444 days 7 hours ago

4 - NIce Interview

No bashing, some complimenting and most of all, confidence. That right there is what it is about and the man shows it in spades. He knows that the PS3 is the future of console gaming. He pushes that fact with Home and connecting players in ways other than just playing online. He also reinforces the PSP/PS3 interaction. Although the one good punch he laid in was the first party titles and lack thereof on the XBox when asked about 3rd party devs.

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KingItachi - 444 days 7 hours ago

5 -

It was a good read as Yoshida - san said JRPGs are important to Japan, and Sony needs to step their game up cause the 360 is killing them with the JRPGs.

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Panthers - 444 days 5 hours ago

5.1 -

Yea but not with good ones. There havent been any amazing JRPGS this gen. Star Ocean and WKC both look awesome though.

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IDemonstalkerXI - 444 days 4 hours ago

5.2 -

I see that whats coming on ps3 as far as rpg's are 10x better then anything out atm. IMO. Losing FF13 exclusivity , and Tekken is crazy non the less. Sony should have locked those franchises down. I don't know how you let Star Ocean jump ship ...either. Even though its likely just timed exclusive thats just wrong.

A bit off topic but look @ what Sega can do on PS3 http://www.gametrailers.com... holy shiat. 20 min long yakuza 3 vid, fast forward to around 15 min in to see gameplay. Waiting for english version is going to be painfull.

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6 GametimeUK | 444 days 7 hours ago - User only got 1 bubble - Show

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XXXCouture - 444 days 7 hours ago

6.1 -

errr.... Isn't he... like Japanese?

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Lord Shuhei Yoshida - 444 days 7 hours ago

6.2 -

Yes I am >:(

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PimpHandStrong - 444 days 7 hours ago

6.3 - lol

Japan and China are very much alike

but

they are not the same ppl

ADD ON: yes i meant in how they look! Even though Chinesse seem to have thicker facial features. In culture they are far away from each other for the last 100 years but if you go back 500-1000 years they are very much alike. They built the same looking buildings and they both have a form of buddism as the backbone of a way of being....Japan is a much much smaller country

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eyeh - 444 days 7 hours ago

7 -

@6.3
In politics, culture, and pretty much most other things. The Chinese and Japanese are not at all alike.

I hope you meant by how they look, but even then I don't believe they look much alike. I can however see how some people would think so.

Edit: oops this should've been a reply not a new post

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PimpHandStrong - 444 days 6 hours ago

8 - wow thats all class

Eurogamer: So would you say it's a temporary blip, because of this RPG, and that will subside?

Shuhei Yoshida: When big new titles come out on any platform, it pushes the sales of that platform. I like to see people here in Japan showing interest in high-definition gaming and more sophisticated gaming experiences. In terms of realistic-looking graphics and smarter AI, they haven't really shown the appetite for what this generation of gaming can offer. I'd really like to see both PS3 and 360 succeed here.

you know for a fact you will never hear a MS guy say they would like to see the PS3 succeed!

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hay - 444 days 6 hours ago

8.1 -

That's because MS is lead by bunch of big kids where politeness is a rare or non-existant thing. They should learn a bit how to express themselves.

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Panipal2005 - 444 days 4 hours ago

8.2 -

He actually said he wants the Xbox to succeed? Hmm, maybe that's why Sony have been FAILING so hard at this year's shows. Maybe it's on purpose.

Don't be alarmed folks, but I think Microsoft moneyhatted Sony.

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wotta - 444 days 6 hours ago

9 - Great Interview

nice to see praise for the otherside, what a nice man. :)

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Lord Shuhei Yoshida - 444 days 6 hours ago

9.1 -

Share

http://www.1up.com/media/03...

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PimpHandStrong - 444 days 6 hours ago

10 - Eurogamer sounding like a douche bag

Eurogamer: But you canned a couple of titles recently - The Getaway PS3 and Eight Days. So you're doing fewer first-party titles?

Shuhei Yoshida: No, we're not doing fewer. We start more projects than we finish. It's part of the process, and I think we have that in common with many other publishers.

If we decide it doesn't work, or a lot more money and resources are required, and if it doesn't match with our business expectations - we stop the project. Eight Days was an example of that. That doesn't mean we are making fewer games.

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DELTABOY04 - 444 days 6 hours ago

11 - cool

these are the kind of people we need running the gaming world....humble guys that think of the gamers first and their pockets and egos last

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gano - 444 days 6 hours ago

11.1 -

People will tell you your wrong. And that other companies are doing a bang up job. Ms is destroying the gaming community with High school
antics. Like that episode of sp when they were in aspen.

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12 Says you | 444 days 6 hours ago - User only got 1 bubble - Show

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Sarcasm - 444 days 6 hours ago

13 -

"If it continues that way forever, it's not a good thing for us. But I'm saying what MIcrosoft is offering and what we are offering are closer, compared to what other platforms are offering. Because of that commonality, the new games coming out on 360 and PS3 help to get consumers more interested in this generation of gaming."

Fancy that, a Sony employee actually respecting Microsoft's work. It baffles me that MS cant show the same integrity towards Sony. But it seems Yoshida (Sony rep) has found a common enemy with MS, which is Nintendo.

But this last quote got me laughing

"But we have some other games we haven't announced yet. As you said, we are focusing on releasing this year's Christmas titles and titles for early next year. Some time in the next year, we're going to find the right place to announce those games we haven't been able to announce."

RIGHHHHTTTT... Yoshida, there's a small event called Tokyo Game Show that would have been perfect to announce new IPs especially considering it's almost holiday season. Sheesh.

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Panipal2005 - 444 days 4 hours ago

13.1 -

How is the above comment getting more disagrees than agrees? He's RIGHT about Yoshida's rather lame comment about 'ohh, we'll show our games LATER rather than at the show that's going on RIGHT NOW that we're sucking at',

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Grooski - 443 days 7 hours ago

13.2 -

Have you thought that maybe the games aren't ready to be shown? Maybe they need polishing first??

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thereapersson - 444 days 6 hours ago

14 - Wow, he's very well-spoken

And no bashing of the competition. Microsoft PR reps could learn a thing or two about this sort of behavior.

Also, it's funny how stupid fanboys get worked up over "lost exclusives", and then the Sony company president goes ahead and states utmost common sense:

--------

"Eurogamer: You mentioned earlier how important RPGs are in the Japanese market. So presumably it was very important for you to hold on to Final Fantasy exclusivity here?

Shuhei Yoshida: Yes, I presume so. I was not involved in that discussion with Square Enix; it was handled by SCE Japan.

Because of the amount third-party publishers have to invest to produce a game for this generation, it's really hard for them to justify releasing on only one platform. We did expect more third-parties to go multi-platform. I'm very grateful that some key franchises, like Metal Gear Solid and Final Fantasy, are staying exclusive to PS3.

Eurogamer: We're seeing fewer and fewer exclusive games, though. Yesterday it was announced that Tekken is coming to 360, for example. So what's Sony's current strategy when it comes to exclusivity?

Shuhei Yoshida: We anticipated this shift in third-party publishing economics. We have invested in our first-party studios so we can produce more exclusive titles."

---------

What a statement!

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Sarcasm - 444 days 6 hours ago

14.1 -

"Also, it's funny how stupid fanboys get worked up over "lost exclusives" "

True, the only thing PS fans should be mad is if the game COMPLETELY doesn't come out for the PS3 and goes to another console. The ones that come to mind is Monster Hunter and Star Ocean.

There are still plenty of other PS3 exclusives, those "used to be exclusive" games are still coming out on PS3. So if you think about it, PS3 owners get to enjoy the "used to be exclusives" plus the exclusives anyway.

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gano - 444 days 6 hours ago

15 -

Ms is so garbage. I feel so dirty thinking about them.

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16 wazborn | 444 days 6 hours ago - User only got 1 bubble - Show

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gano - 444 days 6 hours ago

16.1 -

Bubble friend. But that's not the case hell, even at tgs
ms made childish statements in regards to the comp. Still saying
blu-ray is not needed. He must have forgot where he was, because
they have mini blu-ray camcorders. How do you go to someone elses
country trying to win a competition telling them sumtin they had longer then your country is basically trash and won't succeed.
Such arrogance.

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17 BubblesDAVERAGE | 444 days 6 hours ago - User only got 1 bubble - Show

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Doctor Strange - 444 days 5 hours ago

18 -

I really like this guy, he comes off very genuine and nice. That was a good read but I like what he stated about 3rd party titles and the focus on 1st party this gen due to development cost.

I think they are making the right choice on focusing on 1st party. Those are the games that are going to differentiate the consoles and thats what has me worried about MS. After this year with every title damn near going multi how are doing go to compete in the long run against Sony 1st party and 2nd party titles.

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Panipal2005 - 444 days 4 hours ago

19 -

I like the comment I also read at Eurogamer, concerning the Team Ico no-show, about how he's 'in conversation' with the team. Plenty of people seem to be under the impression that their latest project isn't ready to show, the fact of the matter is (as I said in another thread) it ACTUALLY IS IN SHOWABLE FORM. It's been shown internally at SCEE. It's also probably been shown behind closed doors at either E3 or Leipzig. It's good enough to show people, the concept is fleshed out and solid, I can think of no reason why they should be stalling on showing it, and plenty of reasons why they can and should have shown it to the public or non-embargoed journalists at any of the shows this year.

I hope 'in conversation' means Ueda's getting treated to some fairly harsh words, I don't want to insult the guy but I'm starting to get the impresion he's become a bit of a prima donna. Like, he's been given the priviledge of deciding when his game should be shown and he's taking liberties. This carry-on's been going on at least since 2007, definitely since Jan this year.

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Karum - 444 days 4 hours ago

20 -

Overall a really good read and I think Yoshida conducted himself admirably in the face of a couple of tricky questions.

I was especially glad to read his comments on Home and that from launch it will be exactly what I'm expecting it to be which is not some instantly amazing application but a very promising one that will grow over time.

His opinions on 3rd party titles were also pretty good and I'm glad they anticipated how 3rd parties would go.

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pain777pas - 444 days 2 hours ago

21 -

Class act all the way through. Good read and seems like a nice guy.

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22 kanhailang | 444 days 2 hours ago - deleted by mod -

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Parapraxis - 444 days 1 hour ago

23 -

Fantastic article, thanks to the poster.

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juuken - 444 days ago

24 -

"I'd really like to see both PS3 and 360 succeed here."

Now that is a very good response. The man harbors no hatred towards Microsoft or the 360. He actually praises the 360 and Microsoft for the Miis.

Why can't Microsoft do the same? Why must they trash talk Sony like they're in elementary school picking on the younger kids? All PRs usually talk smack but Yoshida clearly is a gentleman.

Nice interview.

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kevin1112 - 443 days 22 hours ago

25 -

thats was a very good read.

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Honolulu - 443 days 21 hours ago

26 -

Good read. I like the fact that he actually seem to have some know-how of games in general and what people really want besides being a humble honcho.

SCEW really needs to collaborate more between the different divisions, I think, that's one of the reasons why there's been a lot going on with SCEA and SCEE compared too SCEJ. :)

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Ogrekiller - 443 days 18 hours ago

27 -

WOW. Damage control in it's finest form and yet the dr0ids are lapping it up.
There's a reason why M$ doesn't do this- everyone would go LOLOLOL M1CROSH!T WANTS SONY TO SUCCEED THEY"RE GOING TO PULL OUT OF CONSOLES AND THEY GONNA FAIL THEY GOING BANKRUPT I HOPE SUCK BALLSMER DIES OF A HEART ATTACK111!!!!

And there would be rrod jokes, and moneyhat bankruptcy jokes and- whatever. What's the point.

Where's POG when you really need him?

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Ren - 443 days 8 hours ago

28 -

Eurogamer: Turning to the PSP, the hardware is selling very well, but would you agree there's still a software issue? That third-parties just aren't producing the games?

Shuhei Yoshida: I would recommend you spend time walking around the show floor at this TGS. What I've found very encouraging is, Japanese publishers are putting serious effort and money into producing games for PSP. More and more, it's the choice platform for the large IPs.

lol great comeback.xD

Is it just me or is Eurogamer really going for Sony's throat?

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Showing: 1 - 17 of 17 Comments

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Lord Shuhei Yoshida - 444 days 8 hours ago

1 -

Damn I look good.I should get a pink shirt like Kaz lol

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buckethead_911 - 444 days 7 hours ago

1.1 -

lol, I came over to this story just to see what you had written :D

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robotnik - 444 days 7 hours ago

1.2 -

me too XD

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Sony Rep - 444 days 7 hours ago

1.3 - Bow down..

fellas..:)

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Lord Shuhei Yoshida - 444 days 7 hours ago

1.4 -

Thank you thank you.

*bows for honored guests*

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Sir_Ken_Kutaragi - 444 days 6 hours ago

1.5 - It should say...

'Eurogamer Interview: Sony's Lord Shuhei Yoshida' ;-D

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Lord Shuhei Yoshida - 444 days 6 hours ago

1.6 -

@Ken

Hahahaha Brilliantly played old friend.I forgot to mention one thing.

Yoshida:But we have some other games we haven't announced yet. As you said, we are focusing on releasing this year's Christmas titles and titles for early next year. Some time in the next year, we're going to find the right place to announce those games we haven't been able to announce.

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Sir_Ken_Kutaragi - 444 days 5 hours ago

1.7 - @Lord Shuhei Yoshida ;)

Keep up the good work;)
Hopefully the xBot Zombies ;-D and M$ will be dead buy the end of next year!!! ;-P

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juuken - 444 days ago

1.8 -

Bad assery should be your middle name. :]

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dale1 - 444 days 7 hours ago

2 -

i like this guy,straight talking no bullsh*t type of guy he seems so relaxed and confident even praised ms a little,could you see greenturd doing that,nice to see a bit of class still about in this industry.he,s right dlc is not a new ip

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gano - 444 days 6 hours ago

3 -

And this is why ms will always be garbage. No style at all.

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4 4cough | 444 days 6 hours ago - User only got 1 bubble - Show

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gano - 444 days 6 hours ago

4.1 -

Ms spawn cats like this.

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4.2 eric100 | 444 days 6 hours ago - User only got 1 bubble - Show

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pwnsause - 444 days 4 hours ago

4.3 -

at least 4cough just stated whats going to happen, the PS3 is going to be #2 and the Xbox 360 #3, thanks 4cough, never thought you had such a little brain until now when you stated that comment.

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LeGenDx - 444 days 5 hours ago

5 - Shuhei Yoshida is my dad

true story

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Lord Shuhei Yoshida - 444 days 1 hour ago

5.1 -

I'm yo daddy sucka

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