The original Saints Row from 2006 sold over 2 million copies on Xbox 360 and was well-received by critics, but the general consensus was that it copied a lot from the reigning king of crime sandbox, Grand Theft Auto.
And with the Volition-developed Saints Row 2 launching in the same year as GTA IV, Farrell sought to convince investors that this sequel would offer something different from Rockstar's hit megafranchise.
"We have a very differentiated product in this open-world genre," Farrell said during the William Blair & Company's investor meeting Wednesday in Chicago.
