The simExchange - Industry to set Software Sales Record

The simExchange has released their monthly industry report.

Key Topics:
- Video games to break record sales
- PC Games continue to cannibalize each other
- Assassin's Creed - the woes of new intellectual property
- Rock Band - Too many hands in the cookie jar
- Wii - Can it handle M-rated titles

Analyst Jesse Divnich comments on sales:

"The prediction market expects November's software sales to be $1.15 billion which is a 42% increase over sales last year... [Software Sales] will be the highest ever seen in the month of November and the first time November sales will break $1 billion... Combining The NPD Group's estimates in October, retailers will net over $4.04 billion in software sales this holiday quarter, a 39% increase year-over-year-a record as well. "