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Sony pumps £1m into Ratchet TV campaign

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Prime time Saturday night spots secured as SCEE gets behind 'benchmark PS3 title'

Sony is backing upcoming PS3 title Ratchet and Clank: Tools Of Destruction with a million pound TV campaign throughout the gifting season.

The platform holder has heralded the game as a 'benchmark' release for PS3 owners, and set its sights on a target demographic that covers the whole family.

"The ad will target 16-34 year olds, with a focus on Saturday night family programming, which draws upon a broad demographic of viewers, matching Ratchet And Clank's target audience," Sony product manager Lucy Garnett told MCV.
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D R Fz - contributor
Published: 625 days 4 hours ago | News | PlayStation 3 | Industry News
 
 
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