Prime time Saturday night spots secured as SCEE gets behind 'benchmark PS3 title'
Sony is backing upcoming PS3 title Ratchet and Clank: Tools Of Destruction with a million pound TV campaign throughout the gifting season.
The platform holder has heralded the game as a 'benchmark' release for PS3 owners, and set its sights on a target demographic that covers the whole family.
"The ad will target 16-34 year olds, with a focus on Saturday night family programming, which draws upon a broad demographic of viewers, matching Ratchet And Clank's target audience," Sony product manager Lucy Garnett told MCV.
