Sega's dirty tactics

The wags in Sega UK's marketing department have come up with a new 'street advertising campaign' for the very good update of AM3 classic, Sega Rally. Fans are being asked to promote the game by writing its name and a relevant slogan onto their own dirty vehicles, then emailing in a piccie. The provider of the best photo wins a copy of Sega Rally, a PS3 and an extreme rally day experience.

This is far from a new concept. They've been doing dirty car advertising in Moscow for ages and Ray Ban used the idea just a few months ago in its Never Hide campaign. However, it might be worth a try as there only appears to be one picture on the gallery at the moment...