Codemasters pulls Colin McRae ad campaign

Publisher moves as a sign of respect.

Codemasters has confirmed to GamesIndustry.biz it has pulled a major advertising campaign for the PlayStation 3 version of Colin McRae: DIRT.
The publisher has cancelled the TV campaign as a sign of respect following McRae's death last weekend.

"With consideration to and in agreement with McRae's family, there was a stop put on the TV ads that were planned to run on Sky channels at the weekend and through this week," said a spokesperson for Codemasters.