According to Home Media Research, during the first half of 2007 a total of 1.6M movies were sold on the Blu-ray format. Rival HD DVD sold less than half during the same time period, with a total of 795,000 movies sold. Since the launch of the formats, Blu-ray has amassed sales of 2.2M movies compared to just 1.5M on HD DVD (which includes data collected through July).