120°

Microsoft, EA sign sports game ad deal

16
Microsoft Corp. said on Wednesday it will pipe advertisements into a slate of popular sports video games from Electronic Arts Inc. including its best-selling "Madden" football franchise.

The deal, which also covers EA's "NASCAR," "Tiger Woods" golf, "NHL" hockey and upcoming "Skate" skateboarding games, is a significant win for Microsoft as it tries to build an early lead over rivals such as Google Inc. in putting ads into video games.

The deal is also the latest indication of increasingly cozy ties between Microsoft, the world's biggest software company and EA, the No. 1 independent video game publisher.
Read Full Story >>   Comments (16)
reuters.com
Alternative Sources:
Microsoft grabs up EA ad Deal - loot-ninja.com | By: taz8080
You have to hand it to Micr... - cult%20ure.joystiq.com | By: R69L
Electronic Arts bags Massiv... - gamersquad.com | By: mistermostyn
TnS - supercontributor
Published: 859 days ago | News | Xbox 360 | PC | Industry News
 
 
Incoming News
 
0°

Multi
Electronic Arts Needs A New Worldwide Developme...
Multi | News
E4G: A new job listing shows that Electronic Arts is in the need of a new worldwide "Development Director".
Read More | Comments(1)
0°

Multi
Game-Pad: Modern Warfare 2 Review
Multi | Review
Modern Warfare 2 is a title which has turned the gaming world upside-down by defining just how popular our industry has become. Everyone knows abou...
Read More | Comments(0)
0°

Industry News
Coxlin comments on recent laziness of developers
Industry News | Article
Coxlin comments on the recent laziness of developers
Read More | Comments(0)
5°

PlayStation 3
Top 5 PlayStation 3 Holiday Gifts
PlayStation 3 | Article
E4G: With Christmas just around the corner and with too many games to choose for the PlayStation 3, which game should you buy for your loved ones?
Read More | Comments(1)
About N4G
N4G is a social game news site that covers the game industry 24 hours a day, 7 days a week.
More Info... | Submit News