Heroic Deeds

GUITAR HERO CEO Dan Rosensweig isn't actually very good at the game his division of Activision is so famous for.

"My fingers can't keep up with the speed," he jokes to MCV when talking about the $2bn dollar franchise, admitting he's more of a fan of DJ Hero – the newer, edgier take on music games that launched two weeks ago to strong reviews and good sales for a high-ticket £90 game.

Which is just as well – the mixing game was designed to widen the Hero franchise further and appeal to those who didn't like Guitar Hero he tells us.

A former Yahoo COO, Rosensweig joined Activision in March this year, stepping in to oversee the franchise as it hit a crucial crossroads – diversifying to reach more consumers.