IGN: Gran Turismo 5's Newest Addition

When Gran Turismo creator Kazunori Yamauchi hits the floor of the Special Equipment Market Association (SEMA) Show to look at cars, he's accompanied by a phalanx of helpers, handlers, assistants, PR flaks and even a personal photographer to document the annual pilgrimage.

The group cuts a lumpy swath through the crowd as the notorious car nut (universally referred to as just Kazunori) makes his way from one outrageous vehicle to the next. He's here to pick the winning custom automobile for the annual SEMA Gran Turismo Awards, and he doesn't waste any time getting down to business