Will Swarbrick, GOONL!NE: "Game reinventions, you say?
What are they? Well, it's when a game and a developer love each other very much… so much, in fact, that the developers decide not to push out another average shelf-filler, but instead throw everything they've worked on in the bin, and start again; to craft a new game – free from the tyranny of poor graphics and dull gameplay; a new game, where players may prosper under it's bountiful atmosphere and storylines; a new game, that actually gets respect, instead of just money – a new game! A good game! THIS IS SPARTA!
Or something."