EA Spent Over $10 Million on Madden Marketing in Last 18 Months

Gamedaily.Biz writes: "According to a new article from Nielsen Games on the growth of the Madden NFL franchise, EA Sports has spent many, many millions on advertising for Madden in the last year and a half. One might think that EA's Madden games sell themselves – and to some degree that's probably true (it's also the only official NFL video game) – but it would be foolish to ignore the marketing muscle that EA throws behind its football juggernaut with each release.

Nielsen said that EA spent the majority of its marketing dollars on television, with roughly $3 million going to network TV and about $5.5 million to cable TV. Another $1 million or so was spent on web ads, such as ESPN.com, and the publisher also made sure to target Spanish-language television to help promote a Spanish-speaking version of the game. All told, Nielsen said the latest campaign included nearly two dozen television spots and more than 50 web vignettes."