While the budget-priced Wii has been outselling both PS3 and Xbox 360 since its release, the latter two have been duking it out for the number two spot aggressively in 2008, with Ad Age proclaiming that Sony may "be finally turning the corner" with PlayStation 3.
NPD analyst Anita Frazier says that regardless of how it may seem at the moment, the next-gen race is far from over.