David Reeves Says
"We've realised that maybe we were too ambitious with the non-gaming applications within Home, getting sponsors and stuff like that," he went on to confess.
"In that sense we were deserting gamers. So, we're concentrating on the gaming by launching games in Home, and attracting people who are into gaming in first - instead of the Nike people, or Adidas people who are into fashion and not necessarily into gaming."