GCHQ pleased with Tom Clancy campaign

22/01/2008

Phil Elliott of GamesIndustry.biz writes:

"An in-game advertising campaign run by Government Communications Headquarters (GCHQ) last year in two Tom Clancy videogames prompted a 500 per cent increase in activity on the related recruitment web site, it has been revealed.

The campaign, which featured billboards advertising careers at GCHQ in Ubisoft titles Splinter Cell: Double Agent and Rainbow Six: Vegas, ran for a month and was managed by TMP Worldwide, according to a report in Recruiter.

Kate Clemens, head of GCHQ's digital strategy at TMP, stated that she felt the campaign had been successful as a general profile-raising exercise, with traffic increasing from around 500-600 people per day visiting the "Careers in British Intelligence" site to between 4000 and 7000."