Activision boss calls for console price cuts

SixTwoTwo - 536 days 12 hours ago

Then why don't you send Sony and Microsoft each a few billion so they can recover some of the losses they've suffered on their next gen consoles so they can afford to make pricecuts.

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wolfehound22 - 536 days 12 hours ago

Heres some idea's Activision
1. reduce all of your game prices to $30 then even in slow times people would be able to buy your games.
2. How about not releasing a rehash of your most popular games every 6 months to a year. Seriously GH: Aerosmith not neccisary.
3. Like post 1 stated send some money off to Microsoft, Sony and Nintendo, to help with the cost of production of there consoles.

Ya I would like to see hardware prices cheaper, and no sh!t they would all sell more if they were cheaper. But I understand development costs prohibit the reduction of price in such a early stage in there life. All and all it seems to me that the gaming market is doing great. What somewhere in the neighborhood of 60 million next gen consols sold in under 2 years doesn't sound that bad to me.

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Product - 536 days 11 hours ago

absolutely true i think the video game industry is doing better then ever...i just have to say...boohoo.
does this guy not know that these prices are about the same as the first playstation the panasonic 3do atari jaguar and neo geo and those were 10 years ago when gas used to be 1.25 a gallon.please the video game industry is doing great.

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hotrider12 - 536 days 11 hours ago

I agree with wolfehound22
except for average gamers waiting on that magic 299 -199.00 price tag for ps3 I dont hate sony but its their fault starting off with a high price console 600.00 you would think they learned that from neo-geo and 3DO console's now if the ps4 come out with price tag above 400.00 sony can forget it. basicly all a gamer want is to be able to PLAY!!!! games!!! not convert there console into a hi-fi surround sound system, or into a Ipod,mp3 player,wi-fi player or a movie entertainment center. hell all I want is a gaming console with movie like graphics with b/c to play my ps1,ps2,ps3 games when ps4 comes out in 2012 thats another issue sony need to deal with and reason why more gamers not buying now. no b/c on the current sku's mainly 40gb ps3's I found out yesterday at gamestop retail store salesperson told me sony stop production on 60gb and 80gb ps3's dont know how true that is??? so dont quote me on that.

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TheExodus - 536 days 10 hours ago

BS! Developers need to cut software prices because that's what's prohibitive to new audiences. Look at Wii hardware sales vs. Wii software sales. $249.99 obviously isn't discouraging anyone from buying a Wii which means the price of the crapware they're offering Wii owners is too expensive. Case in point, I would have picked up a copy of Wall-E had it been $39.99, but $49.99? Not a chance in hell when I know it will be down to $29.99 long before the movie hits DVD in 6 months. Same goes for PS3, I would have been tempted to pick up a copy of Hellboy at $39.99, but at $59.99 it doesn't interest me enough to even flip the case over to read the back.

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PirateThom - 536 days 10 hours ago

How much is Guitar Hero World Tour going to cost?

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butterfinger - 536 days 10 hours ago

hardware prices may be "prohibitive" to new audiences, but prices of rehashed versions of essentially the same game every 6 months are prohibitive to me. Thank God for Rock Band, because without it, we would be getting Guitar Hero 4: Different Songs, Same Game.

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devilhunterx - 536 days 10 hours ago

I call for Activision video games' price cuts. Now get to it. Chop chop.

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Closing - 536 days 10 hours ago

Now I ask you why are 8 month old games like Assassins Creed which sold over 6 million copies still 60 bucks? Now I'm no rocket scientist, but I'd say that game has sold just about all it's going to sell at that price point, and it's about time to cut it in half or even lower than that.

http://www.ebgames.com/Cata...

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timmyrulz - 536 days 9 hours ago

MS can afford to drop their price, the consoles are now making a profit, Sony on the other hand will be in sh1t city if they dropped their price, already making a loss, ps2 and psp sales getting lower, i cant see Sony putting a price drop this year until they severly reduce manufacturing costs

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xboxftw - 536 days 9 hours ago

And i call this idiot to reduce the price of activision games to 20$ so that i dont hv to download them anymore. Anyone tried Unreal III on 360? i d/l it but dont know the street date lest i get banned

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fermcr - 536 days 9 hours ago

The big software companies amuse me. The console games here in Europe are 70-75€. I don't care if the game is brilhant, but 75€ for a damm game, that's way to much. We have the Xbox360 arcade console for sale at 210€... that's the price of 3 games... DAMMM ... CONSOLE GAMES ARE VERY EXPENSIVE.

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hotrider12 - 536 days 9 hours ago

hey, butterfinger is the 80gb the only console that is c/b?? for ps3?? I thought at one point the 20gb has b/c as well

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The Anti-Fanboy - 536 days 8 hours ago

Microsoft and Sony do not need defenders. To them all of you supergeeks are just a number. Are your real life relationships so worthless you attach such loyalty for companies that don't even know you exist?

I couldn't careless about these companies and how much they are losing on consoles. BOOO F-N HOOO! I'm playing this violin for them. I am a gamer, not a stockholder. Hey stuck up corp-suckup nerds, if you are so hard on for corperations why don't you send them your entire check from Mc Donalds every month, god knows your mom doesn't need it to pay the rent or gas.

Gamers shouldn't speak up for companies, they should speak up for each other.

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The Anti-Fanboy - 536 days 7 hours ago

No gamer made Sony or Microsoft dump millions of dollars in developing NEW unproven tech.

Sony wasted millions developing the Cell when they could have just used a PC-centric multi-core processor.

Microsoft also wasted millions, creating their 3 core processor. Why? There were quad-core processors being developed at the time, and MS blows a budget making some untested chip, BAH! Atleast the Cell is 8 core.

No one asked Sony to FORCE Blu-ray down gamers throats! ONLY 15 PERCENT OF CONSUMERS OWN AN HDTV! Morons.

200 dollars for a HD upgrade for the 360????? Oh give me a break.

These companies make one million dollar mistake after another and we gamers are expected to pay for their stupidity. F--k that.

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nycredude - 536 days 7 hours ago

As far as we know both companies has loss tremendous amounts of money selling the hardware. Why would they cut the prices again, to lose more money?

IMO I think the price is actually not bad in relation to what you are getting! I mean let's take the Ps3 for example, you get a next gen console that can do all kinds of things (e.g. upscale dvd, plays bluray, plays music, media stream from pc, etc.), it has a built in wifi and hdmi, and because of it's firmware upgrade it has a industry life of 5-10 years. Right now you can get the MGS4 bundle for $499!!! That means you get the console for less than $400!!!

I am not that great at math but if you use it for let's say 6-7 years that is only $57 a year, which is slightly more than what xbox live users pay a year!

This fool sits in his corner office and talks about a price cut and I agree, but it is the games these days that i think are too expensive! I mean there are too many subpar, lackluster, and extremely short games these days that don't justify their price!

Where I am from (NYC)one fun night on the town and at a club will easily set you back $400 to $500 (a bottle at a club is $350 to $500)!!

Just me 2 cents.

Edit: @anti-fanboy I don't own stock in either company and I work in NYC, get paid a decent salary. With that salary I choose to buy what I want to compensate myself for the hard work I do. I appreciate what the companies do to make things better for gamers. How does that make me a brown nose?

BTW let me ask you what purpose do you serve? I mean what is with the hate? Did sony or Microsoft rape your dog or take food of your plate? Are you even a gamer? Or are you just a hater in need of a hug? BTW where is the hate for Activision in all this? Last I check they were also a big company.

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karlostomy - 536 days 6 hours ago

But for SONY and MS it a different story.
Reducing the price by $100 could mean:
- making less profit (in the case of the 360)
http://www.joystiq.com/2008...
- losing another $3 billion (in the Case of the PS3)
http://www.gamesindustry.bi...

In the short term, I think MS needs to drop the price to stay ahead.

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hotrider12 - 536 days 5 hours ago

thanks for the info butterfinger
was trying to find away not to buy the 599.00 80gb ps3 here in the u.s of a maybe I can find a used 60gb ps3 in a pawn shop for 250.00
not to sound like a turd but imo sony need to lower 80gb ps3 price by 200.00 so all can play. just my opinion

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Tunerboy8732 - 536 days 5 hours ago

I already have a Xbox 360 and my dad has a PS3.I think the PS3 is already at a fair price I mean for $400 you get a game system,Blu Ray player,wifi,wireless controller and a Blu Ray movie.The cheapest standalone Blu Ray player out is $400.I think the Xbox 360 is at the right price too.The arcade gives you the system ($250)controller($50) and composite cables($30.Pro has a 20GB HDD($100) and the Elite gives you a 120GB HDD($180).Your already saving.

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Silver360 - 536 days 1 hour ago

Everybody wants what they want now. Activision knew what they were getting into when they decided to become a developer. Do you hear Capcom complaining, or Konami or Epic. Activision needs to make better games. Consistently better games if they want to make a bigger profit. Corporations need to stop with the bulls#@% belief that all the games they make are great. Video games are simple make a game with good game play mechanics and good graphics and people will buy it make crap and people won't. Cheaper consoles won't sell crappy video games.

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Isaac - 536 days 8 hours ago

Otherwise they can't drop the price. They should duplicate the supplies and drop the price $100, that should do.

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hotrider12 - 536 days 5 hours ago

i agree with you isaac. hell, that'll put alot of pressure on sony mainly but MS as well the wii being 150.00 drop 100.00

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