The latest batch of financial results from Sony, Microsoft and Nintendo make for interesting reading. In this instance, however, the results reveal more clearly than ever just how different the business models and market positioning of the three players are.
What's arguably even more interesting, though, is the manner in which these results have been treated by the mass media - especially the business press. Being asked to commentate on the results for a couple of major news channels has granted readers an intriguing insight into just how the media perceives the current console race - one which it is following more intently than any previous development in this sector.
Despite Microsoft's success with the Xbox 360, the firm's entertainment efforts continue to be a footnote to the overall Microsoft story - with a profitable quarter for the Xbox division, driven by sales of Halo 3, being granted vastly less airtime than other developments such as the firm's investment in Facebook...
