The company will invest U.S. $ 4 million in the Free Zone to produce 450 consoles in the first year of operation. Two years since the PlayStation 3 was launched, Sony remains a bitter third place in the market that it led to slack for a decade. The next card of the Japanese giant will invest in Latin America, said this Thursday (13) a vice president of the company.
The launch will take place in Brazil in the third part of the plan, along with Paraguay and Uruguay. "We identified that the Brazilian market is probably the greatest opportunity for us," said Jackson. "Launched the PlayStation 2 in Brazil until June of 2009." The strategy may be linked with the arrival of the PS3.
The launch of the PS2 is at the same time as the brand Tec Toy, representative of the Japanese Sega in Brazil, announced a console called 100% national Zeebo, to be produced in the Manaus Free Zone with mobile phone technology. The console's Tec Toy will cost U.S. $ 300 and its games can be purchased via 3G network with loans sold in prepaid cards.
Translated by Google
