Bend Over, Britain, Here's Your DJ Hero Pricing

FamilyGuy - 132 days 13 hours ago

Activision was on Sony about pricing because they knew they'd be charging a lot for this and that this + the "high price" of the PS3 = bad sales.

Sony should be mad at them, that's the price of a psp. At least with rock band or GH world tour you got a whole set of instruments.

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shocky16 - 132 days 11 hours ago

Xbox 360 arcade units are £130 here.. LOL @ people who buy this.

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badz149 - 132 days 10 hours ago

after ranting about the price of the PS3, they come out with this?? nice job activision! I hope, not only this game, but your whole company will FLOP HARD!

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IdleLeeSiuLung - 132 days 10 hours ago

It seems most people here forget to take into account:

- higher sales tax in Europe (Norway has a whopping 25% sales tax)
- higher taxes on income/profit
- higher wages
- potentially higher cost due to mandatory warranty
- localization costs (doesn't really apply to this game though or region)
- local customer support costs

All these things factor into a higher cost. For instance an increase from $100 to $200 (100% increase), means that $50 goes to sales tax alone. Mind you that in California sales tax is anywhere from 8-10%. Now from the $150 start factoring in higher taxes on profits, higher retailer cut due to employee costs and taxes, local customer service supports and etc... suddenly that cost isn't really that much of a rip-off. If you have an issue with the cost I suggest you take it to your government and demand lower taxes.

Looking at a dollar to pound value isn't going to cut it when the cost of living is different in different regions. UK is one of the most expensive places to live in next to probably Norway and Japan.

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mastiffchild - 132 days 6 hours ago

Differing tax laws don't cut it here-we're talking about the UK in any case. A country where we now have shopping tourists buying up electronics among other things so if these companies/shops/retailers feel the need to discount their stock in the UK(allied to a weaker pound Vs Euro or Dollar)to het sales just why do Acyivision think it's OK to rip us off further?

Jeezus! On top of that VAT in the UK is back down to 12% and it costs no more to get from China to the UK than to the States-there's ZERO reason for the price discrepency other than pure greed. I'm sick of firms hiding behind tax excuses that come nowhere near to covering these things.

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mastiffchild - 132 days 15 hours ago

Even the US price is a massive con but yet again Activision demonstrate their need to be the most hated company in gaming bar none by blatantly ripping of the UK(yet again).

That they have the bare faced cheek to moan about Sony (who provide them a vast strem of income truth be told), a moan which, at best, should have been made privately and nt done as feble public sabre rattling with empty threats. I hope it does turn out that WaW causes DRE in PS3's as that game was in when mine went west and I'd love to sue them now even if I was covered by CP.

I realise I'll be alone in this and people will go as far as to suggest that I don't have the right to complain sbout being ripped off but this is the last straw for me with them. No MW2 for me unless they release this(which I don't even want to play-but sme will do)at a price similar to the US one-at the very least.W4NKERS.

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butterfinger - 132 days 10 hours ago

say I blame you, mastiffchild. They are absolutely ripping off the UK consumers with this outrageous pricing. That's almost the equivalent to an entire Guitar Hero World Tour band kit when it first came out here in the US. This isn't even a proven title yet, so I think the sales in the UK will really reflect everyone's opinion on the pricing situation.

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mastiffchild - 132 days 6 hours ago

Sadly butters my nation has grown so used to being ripped off(we consistently pay over a third more for cars, even those made in the UK , than they do in continental EU)that the people don't even have this stuff register anymore.

Which means, as just another(albeit amazingly marked up in this case)rip of in a sea of cons, it'll prolly sell as well here as in the US anyway. It saddens me that we put up with getting the sh1tty end of every stick. The UK ALWAYS bends over to take it's medecine and Acrivision know this-hence the even bigger than normal mark up(e.g games are $60 in the US and £50 here at full price which works out dearer here but not by anything like the amount this will be when we get it(and later atv that! think about it!)which shows this is nothing to do with price hikes for taxes).

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mastiffchild - 132 days 15 hours ago

Douchebaggery sounds perfect mate.

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BadKarmaSutra96 - 132 days 13 hours ago

Yes. Douchebaggery is a word. If you open up Webster's Dictionary and look it up you will see the Activision logo as one of the definitions.

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waltercross - 132 days 7 hours ago

LOL

But I Agree, I Think all 360 fans, PS3 fans and Wii fans
need to come together on this one Issue, Boycott!!!!!

Bye bye Activision.

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WeeMadBadger - 132 days 11 hours ago

Easy to say when you're on the other side of the fence... Salaries in USA are similar to those in UK, but EVERYTHING costs about half of what we have here...

And it's not the taxes. I'm now in Switzerland where taxes are low (7% or something) and games are ridiculously expensive here too. How will you explain that? Greed. Simple, mindless greed.

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GEESE - 132 days 8 hours ago

European government duties are incredible rape. Look into it.

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waltercross - 132 days 7 hours ago

Since when was a Government good anyways? any government.

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mastiffchild - 132 days 6 hours ago

Don't be silly. Duty and tax make up the USUAL difference we have when overpaying for games etc-this isn't even n the same ball park and is plain profiteering from a VERY greedy company with a history of doing this stuff.

I don't mind paying a little extra knowing the tax goes towards piblic health, roads and education but this isn't that kind of situation as the mark up here is huge compared to normal. I'm sure you'd be ecstatic knowing you were paying near twice as much for a product that landed in the States waay earlier than it does here too-we don't get paid any more than you guys you know. The fact is that taxes(VAT) have actually reduced since the band in a box, GH band pricing debacle yet the price difference looks to be widening? How is that taxes and duty then?

It just isn't, the numbers are too far apart and A/B are conning us all over again and being even more greedy and hypocritical than ever-Jesus! Even the US price is a massive rip off yuet people wnat to defend these tactics?

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mastiffchild - 132 days 6 hours ago

You can't really say that as little differences like that change from EU mation to EU nation. F'rinstance Scandinavia has the highest wages AND the highest prices and most goods(esp cars and electronics are cheaper, in general in France and Germany than in the UK when wages tend to be higher than in the UK.

The EEC is complex but the mark up for all Europe is disgusting and not explained by local taxes at all-but trust me the UK gets just as shafted as anywhere considering we're the hardest hit country recession wise out of all the major financial states.

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waltercross - 132 days 7 hours ago

NBA Jam? LOL

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waltercross - 132 days 1 hour ago

Actually I Think maybe it was Acclaim that did
NBA Jam.

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mastiffchild - 132 days 6 hours ago

Why? Because wanting value for money during a recession is "retarded"? Did you feel the price of the full band GH was OK as well?

Plus even when I still lived at home I had to pay some rent and board like most working class English kids do(let alone the costs I now have supporting a family of my own after becoming disabled) so 'til you're in the real world and not still living off ma and pa do us a favour and stop telling us what we're allowed to think is a little too dear, 'K?

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mastiffchild - 132 days 6 hours ago

You could ALWAYS get a cheap acoustic for less than the crappy peripherals for GH but still it sold in it's millions and noone learned a damn thing.*sigh* I'm getting really peeved over this, tbh, and can't believe the price was ever thought fair even by Activision-even the US price is oitrageous, imo.

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PirateThom - 132 days 16 hours ago

Suddenly?

Activision have been slowly usurping EA's position as worst major publisher. Their games are, mostly, terrible. If it wasn't for Call of Duty, they'd just be irrelevent in every way.

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butterfinger - 132 days 10 hours ago

has really been making strides in a better direction while Activision has been falling fast out of favor with gamers. At least EA has been helping to put out original and innovative IP like Dead Space and Mirror's Edge among others. Activision is also making the delay for Brutal Legend worse as we speak.

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