Microsoft continues its pre-Christmas retail drive as it teams up with specialist retailer Gamestation to kit out an entire floor dedicated to Xbox 360 and PC gaming.
Launching today at the flagship store in Birmingham, the Microsoft Underground X-perience offers wall-mounted HDTVs with 12 Xbox 360 units for multiplayer gaming instore, as well as connections to Xbox Live and an open and lively atmosphere to cultivate social gaming.
Although this is the first store of its kind in Europe, Gamestation MD Mike Logue confirmed to GamesIndustry.biz that, "we would like to see this type of experience in several more cities," as the retailer comes out fighting after recent reinvestment from parent company Blockbuster, with the intention of opening another 80 stores in the next twelve months.
