When virtual worlds hit mainstream culture, they hit hard. First, it was a recent episode of Law & Order: Special Victims Unit, featuring a fictional game called "Another YOUniverse" (we know, we know). Then, it was last night's CSI: New York, which had a criminal investigation taking part inside Second Life.
Now, it's NBC's The Office, featuring video games prominently in an episode for the second time as the annoying beet farmer / paper salesman Dwight K. Schrute explores Second Life amidst the other office hijinks.
The episode airs tonight at 9/8c on NBC.